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Showing posts from September 4, 2014

Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat

One of Twitter’s strengths — its free-for-all, real-time stream of updates — can be a weakness, at least for the people responsible for continuing the company’s growth as a business.
News junkies love it for its unfiltered qualities, but many new users have a hard time separating the quality messages from the noise and wind up using Twitter less or even giving up on the service.
That’s why Twitter executives are working so hard to make the service more user friendly and relevant. It’s the key, they believe, for continuing to add to Twitter’s 271 million global users.
And Wednesday Twitter CFO Anthony Noto offered a few ideas about how the company plans to tackle the effort. Speaking at the Citi Global Technology Conference in New York, Noto said Twitter’s new head of product Daniel Graf has made improving search one of his top priorities for 2015.
As reported in the Wall Street Journal:

“If you think about our search capabilities we have a great data set of topical information about topica…

The 10 Best WordPress Hosting Services

Since the days if its beginnings, WordPress has become so much more than just a blogging platform. It’s user friendly and flexible, and that’s probably what makes it the most popular platform out there. Anyone who has used WordPress is probably sold on starting a WP site of their own, but where will it be [...]
The post The 10 Best WordPress Hosting Services appeared first on The Next SEO.

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Founder Of Google Eyewear Partner “Embarrassed” By Glass

There are people who love Google Glass; I’m not one of them. Having tried it and used it off and on for months, I come down on the side of “interesting but ultimately not very useful piece of hardware.”
While Google Glass is gaining adoption in certain enterprise contexts (e.g., Medicine) its consumer prospects appear limited. Currently the device has a $1,500 price tag and still-clunky design. Google’s high-profile partnership with Luxottica, the world’s largest eyewear manufacturer, is supposed to change all that.
As hard as Google has tried to build futuristic fashion buzz around Glass it has not succeeded. Thus Google hopes that more consumer friendly designs and pricing from Luxottica will make Glass more appealing to the broader market.
It’s very awkward then that Luxottica founder and controlling shareholder Leonardo Del Vecchio told the Financial Times he would be “embarrassed” to wear Google Glass in public: “I have not used Google Glass. It would embarrass me going around with …

10 Tools for Creating Infographics and Visualizations

Today in the fast and furious social media marketing circus requires efficient delivery of information. To tell your story, you can either write a 1,000 word article on your business blog or social media pages, or you can summarize and illustrate your ideas with an infographic. These powerful communication tools allow you to convey complex [...]
The post 10 Tools for Creating Infographics and Visualizations appeared first on The Next SEO.

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Apple: If Your App Is Sneaky, Weak Or Creepy We’ll Reject It

Earlier this week Apple published its new app review guidelines, which it calls ” a living document,” ahead of its September 9 event. They emphasize quality, utility, originality and user consent/privacy — especially regarding location, Healthkit and kid-related apps.
Apple has given itself wide latitude to reject apps that it deems insufficient, creatively weak, unethical or crossing the line in some way. For example, in the guidelines’ preamble it says in part:

We have over a million Apps in the App Store. If your App doesn’t do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.
If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour.
We will reject Apps for any content or behavior …

Google AdWords’ New Callout Extensions Gives Advertisers More Promotional Room

Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping, sales, and other promotions.
While many advertisers today use precious ad copy real estate to promote free shipping and sales, we’ll likely see advertisers adjust their ad copy as well as sitelink strategies with the advent of callouts.

Image source: Google

Callouts are designed to increase ad click-through rates and can appear on both mobile and desktop devices. Adding incentive for advertisers to set up callouts, Google emphasizes that their use, like other ad formats and extensions, will now be a factor in the Ad Rank formula that drives the AdWords bidding auction. The new ad extension can be appear along with a host of other ad formats like sitelinks, call extensions, reviews and ratings snippets. In the example above, callouts are used to promote free shipping, 24/7 customer service and price matching, leaving more room in…

Mobile marketers, say hello to my medium friend

This is the story of Goldilocks and Three Mobile Ads.
One day, Goldilocks was using her tablet to search for wolf repellent for her friend Little Red Riding Hood. Suddenly, a huge advertisement took over the entire screen. It was annoying and she had to stop what she was doing to make it go away. Too big, said Goldilocks and she continued to search.
Next, a tiny banner ad appeared at the very top of her tablet. She didn’t even notice it which is a shame because it was an ad for Talbot Brothers Wolf Repelling Capes. Too small.
Finally, a 300 x 250 medium rectangle ad appeared next to an article about cottage rental through Airbnb. Ah ha! It was just what she was looking for. Not too big. Not to small. That medium rectangle was just right! She clicked it and bought the gift for Little Red.
The moral of the story: if you want people to click on your mobile ads, the medium rectangle is the way to go!
Here’s a slide from Medialets’ H1-2014 Mobile & Tablet Advertising Benchmarks Report that …

Twitter CEO @DickC Explains How Stray Favorites Show Up In Your Timeline

Twitter CEO Dick Costolo does customer service.
Costolo, aka @DickC, has taken to Twitter this week to explain more about how seemingly random tweets are appearing in user timelines.
Turns out, the more you refresh your mobile Twitter app, the more likely you are to see tweets that have been favorited. If you refresh your feed twice and the people you follow haven’t provided any new material, Twitter might insert a tweet favorited by a friend.
Here’s how Costolo put it in two Twitter replies:

@YS@mjbiren you get favorites when you pull-to-refresh 2x and we have no new tweets from follows both times.
— dick costolo (@dickc) August 31, 2014

@alloy@tonyarnold that's correct. Signal you want more content when you ask for it 2x, so if we don't have any, we show fav's from follows
— dick costolo (@dickc) September 3, 2014

Costolo’s tweets appear to be the first official comment from the company about this new practice, that it tested and put into practice two weeks ago. It’s widely seen…

Facebook Goes Down … Thank God For Twitter

Facebook went down this afternoon. What was our first clue?

Unlike some recent limited Facebook outages, this seemed widespread with both desktop and mobile users reporting that they couldn’t access the network.
We’ll keep refreshing and update when Facebook returns to action. Meanwhile, here’s our favorite related snark tweet:

Facebook's not down, it's just busy taking the Ice Bucket Challenge.
— Alex Fitzpatrick (@AlexJamesFitz) September 3, 2014

Postscript: Facebook is back online. The outage began at 3:41 p.m. Eastern, according to (which is also about the time we noticed it). The site and mobile appeared to started coming back online about 20 minutes later.
The post Facebook Goes Down … Thank God For Twitter appeared first on Marketing Land.

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Twitter Tweaks Desktop Profile Design With More Prominent Messaging Buttons

Twitter made several subtle changes to its desktop product today, most notably a redesign of the messaging buttons on user profile pages.
That change — replacing an unobtrusive white box with a solid, brightly colored button or buttons (see screen grabs below) — seems aimed at taking the guesswork out of how to connect with other Twitter users, including brands and businesses. Now when users arrive at another profile, they will see a “Tweet to” button or a “Tweet to” and a direct message button. The DM button only appears when a user can DM the user in question.
Twitter, which announced the update with twotweets, also updated its web font “for speed and readability” and gave users more background color choices for profiles.

The post Twitter Tweaks Desktop Profile Design With More Prominent Messaging Buttons appeared first on Marketing Land.

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Sprint Shops for Shops | About Bows 'Native' Ads | 3 Out of 4 Buyers Don't Grok Robot Buying

Agencies: Sprint, once the third largest marketer in any category on the internet, is throwing its account up for review again. Earlier a JWT stalwart, the firm has been with Leo Burnett, with pieces parceled off to Figliulo & Partners in the past couple of years. The companies brand back in the mid-90s was completely reliant [...]

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