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Showing posts from September 10, 2014

Twitter Courts Mobile Developers With “Flight” Conference On Oct. 22

Twitter announced today that it will hold its first conference for mobile developers, on Oct. 22, at the Bill Graham Civic Auditorium in San Francisco.
The fee for the conference, called Flight, is a Twitter-appropriate $140 and will be kicked off with a speech by Twitter CEO Dick Costolo. Technical sessions will follow. Here’s Twitter’s pitch:

Flight is a gathering built by developers, for developers. You’ll be right at home if you live, breathe and occasionally dream in Java, Objective-C, or Swift. Following the morning keynote by our CEO Dick Costolo, we’ll dive into a series of technical sessions and cap off the day with a great happy hour where you can meet and mingle with Twitter’s engineering team.

You can apply to attend here and follow @Flight for updates about the conference.

The post Twitter Courts Mobile Developers With “Flight” Conference On Oct. 22 appeared first on Marketing Land.

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Bing Cracks Down on Keyword Stuffing; Offers Access to Deep Data | Analysts: Wait-See on Spotify's Video Inventory

Search: Bing is cracking down on pages that are thought to have keywords stuffed artificially into them. In other Bing news, it is offering new data tools to marketers, allowing them to go through some deep dives that return Excel files. Video: Spotify's video ads - a stretch for the audio-oriented firm - are attracting some skepticism, some concentrating [...]

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The 10 Things you can do with the Documents App for iOS

Readdle’s Documents 5 is one of my favorite iOS apps. It is completely free, without any ads or in-app purchases, and app is universal meaning it is optimized for both the iPhone and the iPad. The Documents app is hugely popular on the iTunes Apps Store but do you really know about the different things [...]
The post The 10 Things you can do with the Documents App for iOS appeared first on The Next SEO.

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Retailer Re-Invents Coupon With Stop-Motion Instagram Videos

Here’s a quick yet ingenious use of Instagram by a marketer. Working with Forsman & Bodenfors (of Cannes Lions-winning Jean Claude Van Damme Volvo fame), Swedish department store Åhléns uploaded three stop-motion videos featuring products such as furniture, clothes, etc. to their Instagram account.
Viewers who were able to grab a screenshot of the video at the particular point when a product was featured and then post the image to their own Instagram feed with the hashtag #ÅhlensDumpaMig (which roughly translates to “Åhlens Capture Me” or “Åhlens Grab Me”) were given the item at half price when they showed the post at store checkout.

The stunt was an effort to reach, as the case study video explains, “the youngsters.” You know, the ones difficult to reach with “regular” media. It was also a valiant effort to bring new meaning and functionality to the lowly coupon.
Ingenious as this stunt may be, it’s really not that hard to pause an Instagram video by tapping on the screen so as to g…

DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet

Look before you tweet.
That should go without saying, especially if you are running the social media account for a brand or business, but DiGiorno Pizza is spending the day in damage control because of an extremely careless tweet last night.
DiGiorno burned itself by joining a Twitter hashtag conversation about domestic violence — #WhyIStayed — that was spiking after the release of a video showing Baltimore Ravens star Ray Rice punching his then-fiancee Janay Rice and the news that Rice had been released by the Ravens and suspended indefinitely by the NFL.

ICYMI: @DiGiornoPizza engaged with the domestic violence awareness hashtag #WhyIStayed last night. It went like this:
— Neetzan Zimmerman (@neetzan) September 9, 2014

The person running the DiGiorno account quickly realized his or her mistake, deleted the tweet and minutes later tweeted an apology — “A million apologies. Did not read what the hashtag was about before posting.” — but the damage was done.
Later, DiGiorn…

First Look: Apple Watch Puts Social Media On Your Wrist

The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s not the first to market with a socially enabled watch, but given the company’s history with hardware innovation we wouldn’t bet against them doing it as well or better than its main competition, the Android Wear powered Moto 360 and LG G.
The Android watches currently mostly mimic the notifications users get on their phone home screens, with the added bonus of some voice commands. Lifehacker has a good explainer on the overall utility of the Android watches here.
Since the Apple Watch isn’t expected to be released until early 2015, it’s too early to tell how it stack up, but judging from the today’s presentation, it appears that users will be able to tweet, retweet and favorite from the watch’s Twitter app. Presumably, the Facebook app and Pinterest app, mentioned during the event, will also have similar functionality.
Until 2015, however, we can only specula…

YouTube’s Top 10 August Ads: Madden NFL Ranks #1, But Samsung’s The Brand To Beat

EA Sports’ “Madden NFL 15″ ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views.
After capturing the No. 1 and No. 3 spots in July, Samsung’s ad for its Galaxy Alpha phone won the brand the No. 4 spot on the top ten list for August. According to the the announcement, Samsung has made the most appearances of any other brand on YouTube’s ad leaderboards this year.
Clearasil made its first appearance at No. 10 with more than 1.2 million views last month.
YouTube claimed audiences watched an average of two-minutes of each video, even though the average length of all the ads ran just over three-minutes each.
YouTube’s Top 10 Ads In August:
1. EA Sports “Madden NFL 15″ (8,012,244 views)

2. Foot Locker “Short Memory Pt. 1″ (4,876,733 4,876,733 views)

3. The Fine Brothers/NHTSA “Teens React to Drunk Driving” (4,351,023 views)

4. Samsung Mobile “Samsung Galaxy ALPHA: Just Alpha” (4,184,752 views)

5. NBC Sports “The Return of Coach Lasso” (4,041,7…

Google Expands Product Ads Footprint With AdSense For Shopping

Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based product listing ads (PLAs) to third-party retail and commerce sites. is among the limited number of retail sites using AdSense for Shopping. The sponsored ads show related products along the left-hand side of the search results on the site.

Image provided by Google

They are reminiscent of Amazon product ads, which drive traffic to retailer sites from pages featuring related products on The difference being that Google, in extending its network of search partners to include commerce sites, is staking claim on a wider footprint of product search revenue.
Amazon is reportedly setting to drop Google AdSense from its own site by the end of the year with the launch of an AdWords competitor. Amazon has an unparalleled amount of data on the products consumers buy online. That data would allow advertisers to target consumers based on their cons…

Programmatic Upfronts Still Silly, But Quieter | How YouTube Cracked Brand Dollars | Getty Would Hold Bing Responsible for Infringers

Video: AOL's silly "programmatic upfront," which of course is a contradiction of terms, is to be repeated this year, but this time as a more exclusive event than the showy attempt last year to model the hype around television "upfronts." Neither of these are to be confused with the "newfronts" that several large online players concocted [...]

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