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Showing posts from September 17, 2014

US: Demo Targeting Smells Suspicious | Germany: Google Should Out its Algorithm | Social Ain't Free

Privacy: The FTC, rummaging around for more trouble it can make for online marketers, is starting to look at how data companies are serving up demographic groups and clusters, with an eye - presumably - for finding problems with racial biases or other discriminatory uses. The FTC has traditionally been the agency to enforce "redlining" behaviors [...]

via MarketingVox News & Trends

Get To Know: Groupon CMO Rich Williams

Rich Williams has served as Groupon’s Senior Vice President of Global Marketing and CMO since June 2011.
Prior to joining Groupon, Williams ran worldwide marketing and advertising at Amazon. During his career, he spent nearly seven years developing marketing programs and technologies in a variety of leadership roles at Experian.
Currently residing in Chicago, Williams earned his Bachelor of Arts in Political Science from University of Southern California.

Rich Williams
CMO @ Groupon

Age: 40
HQ: Chicago
First Job: Cartoon artist
Apple or Android? Apple
Hobby: Winemaking

What mobile device can you not live without?
My car; it gets me wherever I need to go, doesn’t text me or wake me up in the middle of the night, and gets respectable gas mileage (unlike my iPhone).
Which apps do you use most often for work?
Google Drive and Jabber. We’re a highly collaborative company and team that’s in virtually every corner of the world; staying open and communicative is a critical piece of the puzzle.
What social …

U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar]

Online display advertising had a strong showing in for the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media.
Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases by financial, retail and local service marketers as the drivers of online display’s strong performance.
For the first six months of the year, online display grew 9.7 percent year-over-year, compared to the overall market which had growth of 3.1 percent. Television and FSIs (free standing inserts) are the only other sectors to post substantive growth so far this year.
Kantar measures only desktop display, so the sector’s growth rate does not reflect on mobile or video ads.

Source: Kantar Media

Internet display spending grew 6.2 percent in the second quarter as financial, retail and local service marketers raised their budgets. FSI was the only other media…

Haute Couture!: 6 Of The Best Fashion WordPress Themes

We are defined by what we do, our take on things and events and although there is more to life than external extravagance, fashion is something that is always pertaining and closely associated with people’s lives. Now which girl doesn’t dream of the Chanel designer shoes her favorite actress wears with grace and which guy doesn’t drool at tuxedos and suede bucks? Fashion is pretty gender neutral and although females [...]
Haute Couture!: 6 Of The Best Fashion WordPress Themes Is a post from ShoutMeLoud - Shouters Who Inspire
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Millennials expect businesses to help solve the world’s problems

Quality products – check
Good prices – check
Environmentally friendly manufacturing with a portion of the profits going to a global education organization. . . . better check that box if you want the millennials to buy what you’re selling.
MSLGROUP asked 8,000 millennials in 17-countries to talk about business and citizenship. 83% said they wanted to see businesses get more actively involved in making the world a better place.

The millennials in the survey said they believe businesses have the power to make meaningful changes at both the global and local level. It’s not enough to donate money to a world health organization or change to environmentally friendly packaging. Millennials want to see activism and change in this country and in their own city. Top on their list, inflation, healthcare costs, the recession. They want to earn a decent wage, pay their bills, take care of their families and not have to worry about how they’re going to put food on the table. Certainly, not too much to …

Google’s biggest spender could be their next biggest competitor

Last year, Amazon spent $157.7 million on Google U.S. search ads. As this chart from AdAge shows, they were the number one buyer of ads by far, which is ironic since they’re actively working on an advertising network of their own.

Yep, Amazon is paying big money to a company they hope to compete with in the future. It’s really not all that surprising. Custora says almost 44% of all US ecommerce transactions in Q1 2014 began with a search engine. And though there are other ways of searching the internet, no one can deny that Google is king. Even Amazon can’t take that away from them.
Here are a few more stats from Google:
Paid Search helps buyers produce along the buying path in 51% of the cases. 49% of cases lead directly to a purchase.
Easy to see why Amazon would want a piece of that. But what happens when Amazon gets their own network up and running? Will they cut down their Google spend? I can’t see it. Even if they have their own network, will it ever drive the kind of traffic that G…

Enterprise Digital Analytics Platforms – New Market Intelligence Report

Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.”
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly.
This report covers digital analytics platforms for large enterprise companies, with a particular eye toward how they are integrating multichannel marketing tactics and strategies. It includes recommended steps for choosing an digital analytics platform and profiles of vendors. It is based on original research conducted in June 2014. Jim Sterne, Founding President and Chairman of the Digital Analytics Association, served as …