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Showing posts from September 25, 2014

Gigya Survey: 77% Of Consumers Say They Have Used Social Logins

Driven by a strong preference for convenience and a limited wariness about privacy, U.S. consumers have sharply increased their use of social logins to connect with digital sites and apps in the last two years, according to a Gigya survey released today.
Seventy-seven percent of consumers have logged into websites and mobile apps using social logins, a 45% increase over a 2012 survey also conducted by Gigya, a Mountain View-based digital consumer management firm and one of the leading providers of social sign-in plugins.
The results of the poll aren’t terribly surprising. Really, no one likes to fill out cumbersome registration forms, a fact supported by the answers Gigya received in the poll of 2,000 U.S. adults ages 18 to 55 taken during July. Among those who use social sign-ins, 53% said they do so because they don’t want to spend time filling out registration forms and 47% say they do it because they don’t want to create or remember another user name and/or password.
The majority of …

Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available

Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot!
The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer.
Check out the comprehensive agenda of more than 60 sessions that are tactical, strategic and inspiring. Whether you’re an experienced search engine marketer or just starting out, SMX East has sessions just for you. You’ll be satisfied. We guarantee it!
Don’t wait! Register now online or call (877) 242-5242 and you save $100 on an All Access Pass. Groups of three or more qualify for special team discounts of 15-35%.
No budget left for conferences? Our Expo+ passfree when you register by September 29 – gives you admission to numerous educational opportunities through the “Learn with Google” track, …

Skyhook’s New Location Platform Delivers Context, Personalization

Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help mobile developers and publishers use mobile-location more easily and for a wider range of purposes. Skyhook built the original hybrid WiFi/GPS/cell-tower database that was used by Google and Apple for location before each developed their own derivative systems.
(Google and Skyhook are currently in litigation with the latter asserting multiple patent infringement claims against Google.)
There are four principal features of the new Context Accelerator”platform”:

Infinite Geofences: developers can set geofences around “any number of brand locations or 2000+ venue categories using industry-standard IAB and Google AdWords.” This means messages, notifications or ads can be triggered when users enter a geofence anywhere.
Personas: essentially enables defining of audience segments based on location history (a number of others do this as well)
Hyperlocal IP: this is a …

Spotify-Powered PartyDrone Flies Over Concert-Goers’ Heads And Plays Their Favorite Songs

Drones are all the rage now, right? Ever since Amazon announced its might-but-might-never-happen Amazon Prime Air service, marketers have been all atwitter about drones and how they can be co-opted for their own marketing purposes.
Working with Duval Guillaume, Belgian mobile provider BASE, which offers Spotify Premium subscriptions for less that the going rate, recently unveiled The PartyDrone to tout this less-expensive offer to the most likely audience that would appreciate it: music lovers that attend dance festivals and outdoor concerts.
Think of the PartyDrone as a sort of flying disco ball complete with its own light show and sound system. It’s a branded “hexacopter” that was created to deliver a personalized marketing message.
When people registered for festival tickets, they were asked to add their favorite song to the BASE Summer Festival Spotify playlist.
When people arrived at a venue to claim their tickets, they were matched with their earlier song selection and the drone was…