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Showing posts from September 26, 2014
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The Search Issue: New Panda Update | New Google Mass Copy Customization Capability | Bing Adds More Targeting

Search: Google is rolling out a handy spreadsheet-digesting feature to make possible the mass customization of search ads. More thin-content-thwarting "Panda" algorithmic updates are rolling out currently, according to Google. They're about as cryptic as ever, but they do say that this should help smaller and medium-sized sites avoid getting penalized inappropriately. Bing, too, is rolling out [...]



via MarketingVox News & Trends

Lufthansa Spreads Campaign Across Social Media With ‘Selfie Ad Unit’

No one looks at ads, right? Especially those pesky little mobile ones. They’re just… so annoying! But what if a mobile ad was actually engaging? No, not engaging in the way too many gurus would have you believe when they ridiculously pontificate about the wonders of engagement. No, actual engagement as in the person becomes one with the ad unit. Let me explain.
Working with Opera Mindshare, Lufthansa partnered with Celtra to create the Selfie Ad Unit. The mobile ad unit presents images of destinations such as Italy, France or Germany. The viewer is then encouraged to make a postcard by taking a selfie of themselves which becomes part of the ad unit.
People can transport themselves into their dream vacation as if they were really there. And then share their dream vacation with friends on Twitter or Facebook, thus extending the campaign for Lufthansa.
Of the campaign and the ad unit, Lufthansa Head of Marketing Florian Gmeiner said:

“The ad unit enables viewers to literally picture themselv…

Things I Never Knew about ADSL BroadBand (until BSNL did this to me)

We have a Broadband connection since 2005, same year when BSNL introduced BroadBand internet in my city. I used to categorize broadband as per bandwidth and speed offered till this incident happened.
I do not call myself a tech guru because even I am learning with you and and use Blogsolute to share what I learn. This article contributes to the same category.
Recently, I applied for an upgrade to 10MBbs plan and billing started very next month. Please mind my words, just the billing of upgrade plan started. Actual upgrade didn’t happen. Yes, I was continuing to receive merely 4Mbps as per previous plan.
After visiting their office, they said there might be technical issue temporarily or the distance of your home might be too far from the telephone exchange causing speed loss.
Why I wasn’t getting 8 Mbps even after paying for it?
Answers given by them weren’t satisfactory so I started searching about it online when I came to know about types of ADSL connections. My broadband connection was …

How I Maximized My Traffic from Pinterest in just 21 days

Hello everyone! You all are very aware of content marketing and strategies that can boost your blog traffic. Well, I have something more to add to that. For all you readers here, I have a solid game plan on Pinterest. This social networking website is one of the richest in terms of daily traffic among all the giants, and the benefits are countless. It comes right behind Facebook and Twitter [...]
How I Maximized My Traffic from Pinterest in just 21 days Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Say Hello To Ello: A New Social Network That Really Hates Advertising

Today, the Internet’s chattering and blogging classes were consumed by Ello, a new social network that swears it will never impose advertising on its users. It will also never sell or share user data with third parties, it assures in a manifesto that leaves no doubt as to how the founders of the network feel:

Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold.
Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.
We also think ads are tacky, that they insult our intelligence and that we’re better without them.
Read more about our no-ad policy here.

So Wha…

Report: Twitter Will Target Movie Fans With Ads

Twitter is planning to test targeting advertising to fans tweeting about movies, the Hollywood Reporter reported today.
The program, likely similar to Twitter’s existing TV conversation targeting, will give studios the ability to show ads to people discussing upcoming movies or characters in those films. It will also include
Twitter says its data shows that conversations on Twitter are a major influence on movie choice.
“Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends,” Jeffrey Graham, Twitter’s head of ad research told THR. “The research highlighted just how many different opportunities there are for marketers to connect with this behavior on Twitter.”
Twitter’s new program — to be beta launched in the next several months, according to THR — is being aided by Fizziology and Networked Insights, both Twitter Certified Partners that offer analytical platforms for entertainment industr…

In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation on Why Fewer Using Facebook Tracking

Robot Invasion: With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkle's John Lee says this could wind up in the laps of the data management platform (DMP) companies, who might get blamed for not adding any real value. Social: About a third [...]



via MarketingVox News & Trends

Enterprise Local Marketing Automation Tools – New Market Intelligence Report

Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketerís Guide.”
With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local campaigns. For national brands with brick-and-mortar stores, managing local marketing effectively can be a huge challenge.
This report covers what goes into an effective local marketing campaign, with a focus on larger brands that are managing local relationships and outlets and includes recommended steps for choosing an LMA software tool and profiles of 18 enterprise LMA tool vendors. It is based on original research conducted from March to May 2014. Greg Sterling, founder Screenwerks and contributing editor to Marketing Land and Search Engine Land, served as advisory editor.
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