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Showing posts from September 30, 2014

Marketers in Spaaaaaaace…| Google Pushes New Mobile Formats | Panda Hitting Narrow Set of Sites

B2B: Programmatic video firm Virool is promoting itself by promising to send a marketer into space when the Virgin Galactic service gets going. That is proving to be a popular notion among marketers, and perhaps even more so among those subject to their marketing, as there is no explicit mention in the materials about a return [...]

via MarketingVox News & Trends

Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary measurement of digital success — and therefore advertising currency — announced this week that its metrics have been accredited by the Media Rating Council.
The accreditation by the MRC, which sets standards for the measurement of online content and advertising, is another step toward Chartbeat’s goal of helping to create an environment in which publishers can focus on creating quality content instead of chasing eyeballs with lowest-common-denominator click bait and multi-page slideshows.
“We’ve been talking for a while now about the attention web, and lots of people have said they liked it as an idea, but it was just an idea,” Chartbeat CEO Tony Haile told Gigaom. “But now it’s official — so now, there can be an attention economy, in which both publishers and advertisers buy and sell attention minutes or metrics as a measurement.”
The idea, as Haile told Ad Age

Add Collaboration Features to your Website with a Line of Code

Tools like Google Docs include real-time collaboration features that let multiple people work on the same document or spreadsheet at the same time. Then you have screen sharing tools, or Chrome Remote Desktop for example, where there’s a master presenter and remote viewers can follow along.

TogetherJS is a Mozilla project that brings similar collaboration features to your own website but without any coding. Once enabled, visitors to your website will be able to interact with each other on your site in real time.
They’ll able to see each other’s cursor (like in Google Docs), the clicks are highlighted and the screen content stays synchronized. Visitors will also have the ability to text chat and audio chat (using WebRTC) with each other while staying on your website. All this and more with a line of code.
Add TogetherJS to your own Website
To get started, all you have to do is insert a little JavaScript snippet anywhere on your web page(s). There are several configuration parameter…

In Native Advertising, Brands Win When They Know The Audience [#awxi]

If there’s one key to success in native advertising, it’s knowing your audience.
That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.”
“Over the decades, our editorial team has learned what works and what doesn’t,” said Rick Hamann, Senior Vice President of Onion Labs, the in-house marketing team at The Onion. “We’re very keen to our audience and what they like.” That knowledge helps Hamann’s team work with brands and agencies to develop advertising content that resonates with readers while still effectively portraying the advertiser’s story.
Both Hamann and fellow panelist James Del, Executive Director at Gawker Studio — the creative shop inside Gawker Media — agreed that it can be a challenge to convince advertisers that some ideas and some messages just won’t work with the audience they want to reach. The key to solving that dilemma? Communication.
“It’s a…

Restrict Google Forms to only Allow One Entry Per Person

You have created a survey using Google Forms but people have quickly figured out a way to game your poll and tilt the results in their favor. They are submitting multiple entries, and because Google Forms will not record the I.P. address or the email of the form submitter, it is nearly impossible for you to separate the duplicate submissions from the genuine entries.
How do you restrict Google Forms to only allow a single entry from a user?
If you are a Google Apps user, you can always restrict the Google Form to accept entries only from users who are part of your domain and the response spreadsheet will then record the username of the form submitter. However if you have a regular Gmail / Google Account, you have another option now to prevent multiple form submissions from the same user.
While creating the Google Form, click the Settings bar and turn on the option that says “Allow only one response per user.” When the unique option is enabled for a Google Form, respondents will have to s…

Facebook Opens Roof, Lets lightning Strike Atlas, and It Lives | Google Rejiggers Rankings with Another Panda | Agency Deals Prolific, Opaque

Ad Tech: Facebook, as expected, is relaunching its recently acquired Atlas. Search: Google confirmed that, indeed, a new Panda update is rolling out, vanquishing thin content sites. Robot Invasion: Deals between agencies and publishers and between agencies and agencies continue apace, announcing new arrangements for exploiting programmatic media buying, none of them accompanied with details adequate to determine if they [...]

via MarketingVox News & Trends

AdWords upgrades with new mobile ads and real-time creatives

AdWords is upping their game with big changes in mobile design and small changes with big results for display.
Let’s begin with mobile. I just wrote a post about how people pay more attention to ads on a smaller screen but simply shrinking your desktop ads to fit a smartphone isn’t how it should be done. AdWords is rolling out Mobile lightbox Engagement Ads that dynamically resize to fit the screen.
In this example, the ad begins as a thin invitation to click. Then it expands into this intriguing visual with multiple, interactive options. You can watch the video, read more or find a store near you. What more could a customer want?
On a side note, I love the veiled sex appeal in this ad. The soft colors, the bed – it’s positively subliminal.
Next Google says they’ll be rolling TrueView video ads out in more apps and they’re launching Anchor ads. These are small bar ads that stay put at the bottom of the screen when the viewer scrolls and only go away when the viewer chooses to dismiss them…

Study shows consumers are most receptive when they’re out in public

If I’m up against a deadline and I’m pounding away at the keyboard like a mad woman – don’t tell me what you want for Christmas or what we need at the grocery store. I might hear you, but I won’t HEAR you because my mind is closed off to anything but getting that article done.
If you want me to pay attention to what you have to say, you have to wait until I’m in a receptive mood.
The same goes for advertising. The potential customer has to be in a receptive mood before they can pay attention to your ad. And you know where this is going. . . YuMe and IPG Media Lab conducted a study to find out when and where and why people are most receptive to advertising.
One of the biggest finds to come out of the study is that people are more receptive when they’re out in a public place than when they’re at home. This is crazy. . . and yet. . .it makes perfect sense.
YouMe says that location is the most important factor when gauging receptivity. At home, consumers may be laid back and comfortable but w…