Skip to main content


Showing posts from October 2, 2014

Twitter’s Social TV Ratings Will Launch In The UK This Month

Twitter’s efforts to link television viewing with activity on its network took a step forward today when Kantar Media announced it will launch Twitter TV audience engagement ratings in the United Kingdom.
Modeled after the Nielsen Twitter TV ratings in the United States, the new service will put more data behind Twitter’s contention that people who are active on Twitter while watching television amplify the impact of programming, advertising and brands associated with shows.
Kantar and Twitter announced a partnership a year ago to provide TV ratings for the UK and Spain. In March, they announced an expansion to the Nordics, Russia, parts of Africa and southeast Asia, but have only launched in the UK. Twitter is working with Nielsen to offer similar services in Italy and Australia, with Video Research in Japan and GFK in Germany, Austria and the Netherlands.
The Kantar Twitter TV Ratings will include these metrics:

Unique authors (people tweeting) and their affinity to brands, channels and…

Snack King Mondelez Strikes YouTube Video Ad Deal With Google

Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial global advertising commitment” with Google’s YouTube.
This summer, Oreo’s parent company said it will spend half of its marketing budget on digital media by 2016. With this news, the company revealed it will move 10 percent of its ad budgets to online video this year.
While specific investment levels weren’t shared, the Google deal is apparently larger than the June deal Mondelez struck with Facebook in March, or TubeMogul in June.
Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International said, “This new agreement is our largest in digital media so far, further solidifying our position as a digital pioneer. It showcases a cutting-edge approach to video that will make media buying, creative production, data and analytics work together in real time and at a fraction of the cost.”
The two companies are partnering on content …

German regulator tells Google to stop mixing and matching data

The Hamburg Commissioner of Data Protection and Freedom of Information (HmbBfDI) gave Google a tongue-lashing this week saying that Google’s profiling practices affects the privacy of users “beyond the admissible degree.”
The main concern is Google’s ability to mix and match data from various Google properties in order to build a more detailed user profile.
Google does not use sensitive, personal information for advertising purposes but the German regulator is still concerned about the depth of information that Google can get its hands on.
A press release from the Hamburg Commissioner of Data Protection and Freedom of Information states:
[By combining information from different products] it may be possible:

to compile detailed travel profiles by evaluating location data,
to detect specific interests and preferences by evaluating search engine use,
to assess the user’s social and financial status, their whereabouts and many other of their habits by analysing the collected data and
to infer inf…

Facebook Plans To Adjust Real-Name Policy Enforcement To Address Concerns Of LGBT Community

Facebook plans to adjust how it enforces its real-name policy after coming under strong criticism from the LGBT community.
Today, Facebook’s chief product officer met with a group representing those angered by the company’s recent action against the accounts of a number of prominent drag performers and apologized. Later, he posted an apology in a public Facebook post:

I want to apologize to the affected community of drag queens, drag kings, transgender, and extensive community of our friends, neighbors, and members of the LGBT community for the hardship that we’ve put you through in dealing with your Facebook accounts over the past few weeks.
In the two weeks since the real-name policy issues surfaced, we’ve had the chance to hear from many of you in these communities and understand the policy more clearly as you experience it. We’ve also come to understand how painful this has been. We owe you a better service and a better experience using Facebook, and we’re going to fix the way this p…

A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014.
On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

Here is a chart showing the click through rate by exact position:

The study was first presented at SMX East yesterday by Philip Petrescu of Caphyon and then posted on Moz.
The full details of the study break down desktop versus mobile click-through rates, branded versus non branded search queries, and more. You can download the full study as a PDF over here.
The post A New Click Through Rate Study For Google Organic Results appeared first on Marketing Land.

via Marketing Land

.@DiGiornoPizza Returns From Its Self-Imposed Social Media Penalty Box

The DiGiorno Pizza Twitter account ended its self-imposed social media exile today, sending its first tweet since a real-time marketing disaster more than three weeks ago.
On Sept. 9, the account joined the #WhyIStayed discussion with an unfortunate “You had pizza,” not realizing that the hashtag was being used as a forum for talking about domestic abuse. The topic was spiking in the aftermath of the release of the video showing Ray Rice punching his then-financee Janay Rice.
Immediately realizing his or her mistake, the DiGiorno social media person deleted the tweet within minutes and apologized. The account spent the next 24 hours apologizing on Twitter to any user who raised the issue.
That response was seen as a smart way for a brand to act after making an error on social media. The rest of the month, the account was been almost entirely quiet, only tweeting apologetic replies and occasional customer service responses.
Today, DiGiorno returned, wit intact:

So, October is National Pizza…