Modeled after the Nielsen Twitter TV ratings in the United States, the new service will put more data behind Twitter’s contention that people who are active on Twitter while watching television amplify the impact of programming, advertising and brands associated with shows.
Kantar and Twitter announced a partnership a year ago to provide TV ratings for the UK and Spain. In March, they announced an expansion to the Nordics, Russia, parts of Africa and southeast Asia, but have only launched in the UK. Twitter is working with Nielsen to offer similar services in Italy and Australia, with Video Research in Japan and GFK in Germany, Austria and the Netherlands.
The Kantar Twitter TV Ratings will include these metrics:
Unique authors (people tweeting) and their affinity to brands, channels and…