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Showing posts from October 6, 2014
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Auto-Play Video, Audio Ads Proliferate | Forrester: Display $ to Double in 5 Years | Pinterest Pushes Content Marketing

Video: At first the New York Times' auto-play video ads, including audio, seemed like a temporary leaving of sanity, but now others are following their lead. The Times is already a no-go site for spouses attempting to read news in bed late at night (don't try it), and other sites may find a greater willingness of [...]



via MarketingVox News & Trends

Will Apple’s “Location Warnings” Be Educational Or Scary?

Last week the subscription-only The Information wrote about Apple’s new “location warnings” and its potential impact on developers. This is something I explored from a user perspective on my personal blog last month.
Previously Apple enabled users to turn location off or on. Now there are three potential settings: “always,” “never” or “while using the app.” Developers are not compelled to offer “while using” however.
The really significant new element in iOS are “location warnings,” as The Information calls them, or location notifications. Apple sends a pop-up message to users that app X or Y is using location in the background and invites users to opt-in or change settings. Upon clicking “settings,” users are taken directly into the location-services area, showing all installed apps and their location settings.

As indicated, many apps offer a binary choice: “never” or “always.” But some offer the “while using” option. My personal response the first time I saw this was basically to shut …

Proven Tactics from 40+ Successful Brands – Register Now for SMX Social Media Marketing, Save $200

Many of the world’s most skilled and knowledgeable social media specialists will take the stage at SMX Social Media Marketing in Las Vegas, November 19-20. Speakers from brands and agencies will share challenges they’ve overcome and result-driving tactics that make them successful. You’ll hear from:

They’ll be tackling paid, earned and owned social media marketing topics. Check out the agenda.
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The post Proven Tactics from 40+ Successful Brands – Register Now for SMX Social Media Marketing, Save $200 appeared first on Marketing Land.




via Marketing Land

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

150,000 units of Xiaomi Redmi 1S on sale at Flipkart’s Big Billion Day Sale

After set of five round sale Xiaomi Redmi 1S was set to feature its next round on sale on October 14. But now Xiaomi is also participating in the e-retailer Flipkart’s “The Big Billion Day Sale”. Yes, Xiaomi will be very much part of the greatest sale ever. Xiaomi will be offering 150,000 units of [...]
The post 150,000 units of Xiaomi Redmi 1S on sale at Flipkart’s Big Billion Day Sale appeared first on The Next SEO.




via The Next SEO

Apple iPhone 6 launching in India on October 17 for Rs 53,500, 6 Plus for Rs 62,500

Apple iPhone is one smartphone that always manages to create a hype regarding its availability and price. While the October 17th launch date was revealed earlier on Apple India website, there was no detail on price. Now we have confirmed news that the Apple iPhone 6 will be available in India starting Rs 53,500 and [...]
The post Apple iPhone 6 launching in India on October 17 for Rs 53,500, 6 Plus for Rs 62,500 appeared first on The Next SEO.




via The Next SEO

Flipkart’s The Big Billion Day – a pricing SCAM?

Flipkart recently announced The Big Billion Day sale on 6th October 2014 as an equivalent to the Black Friday sale in the USA. Lots of people are excited about it. They claim to give 30%-90% discounts on most products. They claim some of the categories of products on sale are clothing, perfumes, phones, laptops, etc. [...]
The post Flipkart’s The Big Billion Day – a pricing SCAM? appeared first on The Next SEO.




via The Next SEO