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Showing posts from October 7, 2014

RIP Pagerank | Ancient Client Kraft Shakes Up Equally Old Agency | Facebook's 'Mobile Adsense' Rolling Out

Search: The PageRank toolbar, once ubiquitous the browsers of online media professionals to determine what Google was currently thinking about certain sites, is probably dead for real this time. It's death has been announced a few times before over the past two years, but Google is - again - projecting its demise. Really. Agencies: Kraft has long been [...]

via MarketingVox News & Trends

BuzzFeed “Hidden Beacons” Story Gets It Almost Totally Wrong

There’s a lot that the media get wrong when covering location and privacy. A recent example of that is BuzzFeed’s inflammatory story about “hidden” tracking devices in some of New York City’s phone booths.
The story was widely picked up and plays into the “surveillance state” meme that has persisted since the NSA-Snowden revelations.
It’s right for people to be vigilant about privacy but often well-intentioned writers paint with too broad a brush or don’t bother to get the full story. This particular story focuses on the “conspiratorial” dimension of the beacon installation and fails to understand several important technical limitations of beacons.
Published on Sunday, the BuzzFeed piece exposed what appeared to be a nefarious plot by outdoor ad provider Titan to establish a Bluetooth beacon network in some of the city’s phone booths:

A company that controls thousands of New York City’s phone booth advertising displays has planted tiny radio transmitters known as “beacons” — devices that …

Download ShoutMeLoud Android App For Bloggers

Hey Shouters, I’m so happy today to write this official announcement post for launch of official ShoutMeLoud Android app. At the starting of year, my aim was to target mobile users as the number of smartphone users are rising every day and finally ShoutMeLoud Android app is live on Google play store for free. I was looking for some free options initially but realised it’s not the right way to […]
Download ShoutMeLoud Android App For Bloggers Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Men’s Health Magazine Trolls Female Sports Fans With A Perfectly Patronizing Tweet

Men’s Health Magazine threw back to another era today with a painfully misogynistic tweet about explaining sports to women:

She sees the game differently than you. Here’s how, and what to do about it:
— Men's Health Mag (@MensHealthMag) October 6, 2014

The tweet linked to a three-paragraph post — The Secret to Talking Sports with Any Woman — that quoted an academic’s claim that women prefer stories to statistics: “Treat your heroes as people and not just players on a field, and you’ll suck her in.”
Of course, there’s some truth to the notion that non-sports fans can be drawn in with human interest stories, but the tone of the post, and especially the tweet, was terribly patronizing to the millions of women who enjoy watching sports.
The reaction on Twitter was swift and strong:

@the_author_@MensHealthMag omg no they didn't. Did their editor just time jump from the 1950s?
— Kelsey (@kelsinat0r) October 6, 2014

Shut up, @MensHealthMag, you don…

LinkedIn adds cause and effect to ‘who viewed’ chart

Social media networks are like living, breathing beasts – you have to constantly feed them if you want them to work for you. LinkedIn just added a feature to the “Who’s Viewed Your LinkedIn Profile” graph that illustrates this beautifully.
It’s all about cause and effect; lining up actions you took with the views that came after.

To find this graph, login to LinkedIn then hover over Profile. The “Who’s Viewed” option will appear below. (If you haven’t ever clicked this link, you’ll get a cute video about a young job seeker and a croissant baker in France. Oui! Oui!)
The thin blue line represents views of your profile. On January 11, 16 people checked out Demo Man.
The blue block underneath represents actions taken on that day. If you look to the right under the big 6, you’ll see the actions that happened on this day. I’d also want to see what’s going on under that big block before Jan 11 because those actions are probably the ones that caused the spike in views.
I did some digging around a…

LinkedIn Now Shows How You Sparked That Engagement

LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented social media network.
The feature, new on LinkedIn’s “Who’s Viewed Your Profile” page, is an overlay that shows the actions a user took that led to a specific increase in engagement, including “making various updates to your profile, endorsing a connection, joining a group or expanding your network.”

From the official LinkedIn blog:

We know that taking simple actions on LinkedIn is important for profile views. But which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you.
So, for example, if you are trying to attract new clients or business …

Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign

Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product.
Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star Michelle Phan for the month-long Handmade Halloween campaign to draw attention to the curated Pin Picks, which the company has been testing for the last several months.
Previously this year, Pinterest worked with HGTV on house hacks and REI on weekend camping, but this is the company’s first large scale campaign with media partners.
And it’s a seemingly smart one as it drives home the point that Pinterest is more than just a place for users to compile wish lists of products they like, recipes they want to try or shoes they want to buy. It drives home the point that publishers can depend on the social bookmarking network to drive significant referral traffic. Buzz…