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Showing posts from October 8, 2014

YouTube’s Top 10 September Ads: Samsung Continues Strong Showing, Kmart Sneaks Up To Holiday Season

Samsung’s strong video advertising year continued in September, as it again claimed two spots in YouTube’s top 10 list of most watched ads.
Samsung’s introductory video for the Galaxy Note 4 landed in the top sport with 21.9 million views and the company’s Gear S video was fifth with 5.5 million views. September marked the second time in three months that Samsung had two videos in the top 10. The company, with 11 entries on the monthly list this year, is the leading brand.
Budweiser’s video about responsible drinking was second on the September list at 18.3 million views.
All the videos on the list had at least 2 million views.
In the never-too-early-for-holiday-shopping department, Kmart’s “Not a Christmas Commercial” received 4.5 million views.
YouTube’s Top 10 Ads In August:
1. Samsung “Galaxy Note 4 – Official Introduction” 21,910,996 views

2. Budweiser “Global Be(er) Responsible Day ‘Friends Are Waiting’ ” 18,273,309


3. KLM Airlines “KLM Lost & Found service” 9,653,681 views

4. G…

Instagram Turfed in China | Talent Agency/PR Firm Mutant to Eat Content Marketing | Publishers Fear Being Outed on Atlas | Study: Searchers Evolve

China: Instagram's popularity with protesters - largely due to blocked access to other, more obvious social media vehicles - appears to be its demise in China, as its recent blocking seems to have cemented into a long-term status. Robot Invasion: Facebook's relaunching of the Atlas network is facing publisher concerns that their participation in the network may be [...]

via MarketingVox News & Trends

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it.
The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than 1,800 marketers on a wide range of content marketing topics – including tactics, benchmarks, distribution channels and budgets.
The report included more than 25 graphs, charting everything from the number of organizations that have a content marketing strategy in place, to what distribution channels are being used, and which metrics are being tracked.
While we’ve outlined a number of the key findings here, the full report can be found at: Content Marketing Budgets, Benchmarks and Trends.
Of all the B2B Marketers polled, 86 percent said they use content marketing.
When asked to rate how effective they were at content marketing, only eight…

Twitter Fine Tunes Controls For MoPub Native App Advertising

Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear.
Twitter’s MoPub ad network places advertising outside of the Twitter platform. Giving developers the ability to quickly adjust the position and frequency of ad appearance allows them to “experiment with ads in new and different parts of your app and see the results on your revenue immediately, without any engineering work or waiting for user app updates,” Kevin Weil, Twitter vice president of product for revenue, wrote in a blog post.
The update incorporates technology from Namo Media, a mobile native ad specialist that Twitter acquired in June.
Keek, a social video sharing app, has tested the feature and is pleased with the results.
“Being able to change the ad targeting and ad location without any app updates means we can experiment with ad placements and ad load without interrupting the user experience,” said Bill Blummer, Keek svp m…

What Excites This CMO? Knowing His Brand Could Become “The 1st Official Yogurt Partner Of The NFL”

Ever since he was a young boy, growing up in the Valencia region of Spain, Sergio Fuster wanted to travel the world. With a career that has taken him from Spain to the UK, Switzerland, Mexico and the U.S., he is well on his way to fulfilling his boyhood dreams.
Now, residing in Connecticut, Fuster serves as the Senior Vice President and Chief Marketing Officer for The Dannon Company.
Helping develop Dannon’s strategic direction, Fuster oversees new product development, leads the marketing team, and manages advertising for all Dannon fresh dairy brands, including Activia, Danimals, Dannon, Oikos, Light & Fit, and the company’s newest addition, Dannon Creamery.
Before being named Dannon’s CMO, Fuster served as vice president of marketing for Danone Mexico, based in Mexico City, and was the senior marketing director at Dannon in the U.S., leading the Proactive health brand Activia.
Prior to Fuster’s eight-plus years with Dannon, he held various positions for P&G and Kraft.
While he co…

Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick

One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable.
It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping to bring people back to their websites, the lack of hot links has always been a drawback.
Not a problem without a workaround, however.
Links in Instagram’s profile area are live, a fact that social media news publisher Mashable has been taking advantage of since last spring. Nearly every time Mashable posts on Instagram, it reminds users to click on the link in its profile to learn more about the post’s topic. Here’s how it looked on one of Mashable’s more clicked upon recent Instagram posts:

And the link in the profile? It’s a customized Bitly link — — that is updated often to reflect the new content Mashable is promoting.
Using the Bitly link enables Ma…

Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate

Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online.
It’s essentially the same argument long made by Chartbeat, the real-time analytics firm that last week announced that “attention minutes” had been accredited by a national metric standards board. Namely, that clicks to a page don’t mean as much as time spent there because people can be fooled by click-bait headlines or just accidentally click to a page before immediately leaving.
Yahoo’s research, which analyzed interaction data on the Yahoo home page, was supportive of that theory, finding that dwell time is “a proxy to user satisfaction for recommended content, and complements or even replaces click-based signals.”
Other findings from the research, reported in a blog post today by Yahoo scientists Liangjie Hong and Suju Rajan:

Users have less dwell tim…

Google+ Says It’s Thriving But Refuses To Give User Figures

Google+ is alive and thriving, says Google’s head of social David Besbris, serving a devoted base of users who love the emphasis on privacy, the top-notch photo tools and the state-of-the-art multi-party video conferencing. Besbris, in an interview published today by Re/code, said hundreds of millions of people are using the Google+ mobile app.
But he declined disclose the number of active Google+ users, meaning that it’s been nearly a year since Google released updated figures for the prime growth-measuring metric in the digital marketplace. Google used to update the figure regularly — once claiming it was the “fastest-growing network thingy ever” — but after announcing 540 million monthly active users, 300 million in the Google+ stream during a special Google+ event last October, the company has gone quiet.
That informational vacuum has been filled by chatter about the decline and possible fall of Google+ as a viable Google product, speculation that gained momentum in April when Googl…

Facebook’s Audience Network is now offically open for business

Hear that? It’s the sound of Google worrying. . . just a little bit.
Facebook has officially launched the Audience Network: The power of Facebook ads, off Facebook. That’s what you see here, in this image, a Facebook ad on Shazam. It uses the same targeting you find on Facebook including Custom Audiences, core audiences and lookalike audience. And you can use the same measurement tools to see if the ad is working for you or not.
When Facebook first announced the network, back in April, it was for app installs and engagement only. Now, the network handles link ads, so pretty much anything you can run through Google, you can now run through Facebook.
As a matter of fact, if you’re already running a mobile news feed campaign, you’re automatically opt-ed in to this new program. Also note that you can’t just place your ads on the Audience Network – it’s an all or nothing package.
You can, however, choose from one of these three, lovely, ad types:
Facebook is already rolling out the improved sta…

Survey: Users Show Interest In Ad-Free Social Network

After the recent uproar over Facebook’s real names policy that provided rocket fuel to competing social network Ello, the company apologized to the LGBT community and is even readying a separate app that will allow Facebook usage under a pseudonym.
These moves are designed to blunt any potential exodus of users and the related PR fallout. The company looks like it has succeeded.
Part of Ello’s appeal for some and a central part of its “manifesto” is that it won’t sell user data to advertisers. And just as the Ello story was breaking a week ago I decided to take a look at how much pent-up demand there is for an ad-free alternative to Facebook.
I asked 800 internet users through Google Consumer Surveys the following question: “Would you abandon Facebook for a new social network that had no advertising?”
“Would you abandon Facebook for a new social network that had no advertising?”

Google consumers surveys 10/14 (n=800 )
The responses I got are interesting. Roughly 20 percent of the audience s…