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Showing posts from October 9, 2014
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Google Launches Primer, A New iOS App That Offers Marketing Basics For Startups

Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free app, Primer offers a very basic … er … primer for businesses trying to negotiate the complicated world of online marketing.
“We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros,” Google explained on the app’s companion website. “We want to fix this.”
To do that, Google has teamed with “industry experts” to create case studies, tips and interactive quizzes that walk the user through the basics of how to use various digital tools to connect with customers. Currently, three topics — content marketing, PR and media, and search advertising — are covered; Google promises that more will come in the future.
The app was designed to be used in spare moments. All the content is available off-line “so you can learn marketing on the subway, in an airplane or anywhere else you’re…

Snapchat to Seek Ads (Surprise) | Anti-Ad Browser Mozilla to Intro Ads | Telecoms Eschew Banners for Video | Google News Opens Up, Perhaps Too Much

Social: Snapchat, which raised money recently at a deliriously high valuation with no revenues at the time, announced that it will introduce advertising to the service soon. Privacy: Mozilla, the browser-cum-anti-ad-tracking-advocacy shop is both criticizing the web-based ad model, which generally runs on basic tracking and targeting, and at the same time introducing their own advertising platform - [...]



via MarketingVox News & Trends

Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year

E-Commerce sales are expected to rise between eight and 11 percent this holiday shopping season.
That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week.

Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion.
Shop.org forecasts sales based on government data including, consumer credit, disposable personal income, and previous monthly retail sales releases. Holiday non-store sales in 2013 grew 8.6 percent.

This is a more conservative growth estimate than eMarketer, which recently forecast a 16.6 percent rise in online retail sales this holiday season.
Shop.org is a division of the National Retail Federation (NRF) that’s focused on online sales.
Overall, the NRF expects all retail sales — online and offline — to grow 4.1 percent YoY in November and December to nearly $617 billion.

“In the grand scheme of things,…

Facebook Pads Its Social Login Lead In Q3

Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third quarter report by online customer management firm Janrain.
Facebook increased its share of logins on Janrain’s network by 2 percentage points, its second consecutive quarter-over-quarter gain, and the social network extended its lead over second-place Google to double-digits for the first time since the first quarter of this year. Google’s share dropped 3 percentage points, its second consecutive quarterly decrease.
Twitter’s share increased 1.3 percentage points, remaining in third place at 7%. Growth was also strong among Instagram, Amazon and PayPal.
Janrain breaks down its results into six industry verticals — media, consumer brands, retail, entertainment, music and B2B — and Facebook leads all but one, B2B where Google, Facebook and LinkedIn regularly trade places. Google pulled into a narrow lead this quarter.

Facebook is most dominant in the entertain…