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Showing posts from October 11, 2014

Friday Round-up: Twitter fights for transparency and Amazon gets physical

Did you have a good week? Maybe you had a breakthrough? Sales are up, complaints are down – celebrate the good and let the rest go.
That’s the advice portion of the post, now on to all the news that was too (insert adjective) to print.
Twitter Fights for Transparency
Twitter filed a lawsuit in federal court asking for the right to publish their full transparency report. Right now, they’re forbidden from publishing the exact number of national security letters (“NSLs”) and Foreign Intelligence Surveillance Act (“FISA”) court orders received, even if that number is zero. Twitter feels that people have a right to know if the government is requesting information – and it’s not like they want to hand out names and dates. All they want is the right to say if it’s 1 request or 100.
Seems reasonable, doesn’t it?
Shazam Makes Radio More Interactive
In an ‘if you can’t beat them, join them’ move, Sun Broadcasting partnered with Shazam to make their radio stations more interactive. Each radio station …

The top 10 global brands: this time it’s personal

Interbrand just released their annual list of the most valuable brands in the world. What determines value? Three things:

The financial performance of the branded product and service
The role the brand plays in influencing customer choice
The strength the brand has to command a premium price or secure earnings for the company

Without looking at the chart, I bet you can guess who came out on top.

Just looking at the top ten (the list goes to 100), a couple of things jump out.
First, there hasn’t been much change over the past year. The top six companies have maintained their rank even though one, IBM, went down 8% in value.
From six to ten, it’s mostly a reshuffling of the same names, except for Mercedes-Benz which made it into the top ten this year knocking out Intel. That company dropped from 9th to 12th.
Also note that 4 of the top 10 are technology companies. I’d actually call it 5 and include IBM. Of the top 100, 13 are technology companies with a collective worth of USD $493.2 billion.

AdSense Text Ads On Mobile Devices Get New Treatment

Image source: Google

To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices.
In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt.
The next step Google’s taken here in the name of a “more interactive experience” is a bit odd. Now a swipe or click on the dot will show the advertiser’s . . . display URL. It seems unlikely users are going to feel a sense of gratification or satisfaction at that reveal for the effort it took to swipe. Presumably Google has seen the feature improve click-through rates, though.
The new ad units are live now across the Google Display Network on mobile devices.
The post AdSense Text Ads On Mobile Devices Get New Treatment appeared first on Marketing Land.

via Marketing Land