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According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. Among other things the survey found that “1-in-3 shoppers will do more than 50 percent of purchases via mobile devices.” This is a statement of intention that needs to be qualified accordingly. But it indicates the degree to which shoppers are increasingly open to mobile (smartphone, tablet) purchases. Social media experiences are also gaining in their influence over consumer shopping behavior according to the survey.
The survey found that 30 percent of respondents had made a purchase as a direct result of “engagement with a social networking site” within the past year. That was up from 18 percent the previous year. Consumers identif…
Native Ads: Leo Burnett is getting the Huffington Post to help it create content that it will run on that site and its parent AOL network. The creative floors of 35 West Wacker might not take kindly to Huffington's comments on the deal; "The idea that one agency is doing the creative is obsolete." (Thud.) Privacy: German privacy [...]
In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 19-20. Attend and you’ll learn proven social media tactics for driving traffic, increasing sales and improving customer satisfaction. Whether you’re a brand marketer in a large company, work at an SMB, or manage client marketing at an agency, you’ll leave SMX Social Media Marketing knowing the latest social media best practices. Sessions include:
The New News Feed: How To Break Into Facebook’s Exclusive Neighborhood Measuring Up With Social Analytics Instagram Insta–Success Up Close With Twitter Cards Recovering From A Social Media Mistake Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact o