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Showing posts from October 14, 2014

[Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions

Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a malicious bot and then infected a virtual computer to see how much digital ad fraud really occurs when a computer is infected — and recorded it happening in a new video (below).
A machine infected with malware can load invisible pages in the machine’s background to generate thousands of fake ad impressions and cost advertisers millions for impressions that are never seen by users or detected as fraudulent by ad networks.
For example, the botnet Chameleon, discovered last year, infected over 120,000 computers, generated 9 billion ad impressions across at least 202 web sites and cost advertisers an estimated $6.2 million a month.
The screenshot from the video above shows the bot on a page on loaded with hundred of ads, never visible to users. Ads for leading brands such as Rite Aid, Toyota, General Motors, and Proctor & Gamble are seen appearing on pa…

5 Free Responsive Testing Tools To Test Website Responsiveness

In last few years we have experienced a great increment in the rise of multi-screen world ( Smartphone, tablets, different screen sizes laptop) and now Google glasses and wearable tech are becoming a part of whole digital media consumption medium. Unlike old days just building a site for your desktop is not enough, as you need to take care of your readers who are using Smartphone and tablets to read […]
5 Free Responsive Testing Tools To Test Website Responsiveness Is a post from ShoutMeLoud - Shouters Who Inspire
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41 percent of shoppers plan to spend more online this holiday season

They say there are two sides to every story and when we’re trying to predict what consumers will do it’s oh, so very true.
Last week, the National Retail Federation predicted a 4.1% increase in holiday buying this year. I’d call that cautiously optimistic. This week, PwC and Strategy& released their holiday predictions and it’s not nearly as rosy.
According to the “2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers” report, average household spend will drop from $735 in 2013 to $684 in 2014.
The problem is that darned, old economy. 72% believe that the economy is the same or worse than it was a year ago so conversely, they plan to spend the same or less than last year. That doesn’t mean they plan to buy fewer items, it just means they need to find better deals on the items they need.
In order to stretch the budget, more shoppers than ever will be using the omnichannel approach to create a shopping plan.
It all begins in early November as shoppers start …

Search Engines Thumbing Noses At FTC Over SEM Labeling — WSJ

The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from “organic” results.
Using third party experts, the article asserts that paid search ads have become increasingly indistinguishable from organic content. The claim is that search engines are effectively thumbing their noses at the regulatory body. Below are two strong, representative quotes that illustrate the tone of the article:

“Consumers are being tricked,” says Robert Weissman, president of Public Citizen, a consumer-advocacy group.
“Google is still trying to deceive consumers,” says Jakob Nielsen of Nielsen Norman Group, a consultancy that focuses on how people interact with websites. The search engines “are trying to make their ads look as much like regular content as they can,” says Mr. Nielsen. As a result, he says, “y…