More evidence that the upcoming holidays could be a good one for online retailers: The National Retail Federation (NRF) says a record 56 percent of consumers plan to shop online this year.
That’s according to the NRF’s Holiday Consumer Spending Survey, a survey of more than 7,500 consumers during the first week of October.
That 56 percent figure is up from 51.5 percent last year, and also represents a record high for the 13 years that the NRF has been doing this survey. Another record: The NRF says the average shopper will do 44.4 percent of his/her shopping online this holiday season.
Mobile Commerce Expected To Grow
As you’d expect, mobile shopping will be a big part of that overall online growth. Consider these statistics:
55.7 percent of smartphone owners will use their device in some way for holiday shopping, up from 53.8 percent last year
35.8 percent of smartphone owners will use it to research products and prices, an a…