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Showing posts from October 18, 2014

Snapchat Will Run Its First Ad This Weekend. Watch Before It Disappears

Stock photo by 360b / Shutterstock

Snapchat, the popular disappearing photo and video messaging service, announced today that it will run its first in-app advertisement this weekend. And in keeping with its edgy corporate ethos, it says it’s doing it because it needs the cash, but isn’t going to force ads on anyone.
“Understandably, a lot of folks want to know why we’re introducing advertisements to our service,” Snapchat wrote in a blog post. “The answer is probably unsurprising – we need to make money. Advertising allows us to support our service while delivering neat content to Snapchatters.”
The advertisement — placed by an as yet unidentified company — will appear in the “Recent Updates” section of the Snapchat mobile app for users in the United States. Other than the country, it won’t be targeted. Like all Snapchat “Stories” it will be viewable for 24 hours. The blog post explained further:

The best advertisements tell you more about stuff that actually interests you. Some companies…

Friday Roundup: Facebook puts safety first, what kind of ad are you?

Time for the Friday roundup of all the bits of information you should know about even if it’s just so you can say, ‘hey, I heard about that’ when someone else mentions it.
Here we go:
Facebook Does the Safety Dance
I live in Southern California. Every time there’s an earthquake I get phone calls and emails and social media pings from everyone I know asking if I’m okay. So I can totally appreciate Facebook’s new Safety Check app. With one quick click on your phone, you can tell the world that you’re safe or that you’re not in the danger area.
All of your followers can see your reply so people don’t have to sweat it out waiting for you to answer one by one. It’s actually one of the best uses I’ve ever seen for Facebook. Here’s a rare ‘Good Job!’ to the developer who came up with that idea.
TV for All
Great news for Game of Thrones and NCIS fans. CBS and HBO are both releasing streaming apps that don’t require a cable log-in. Instead, interested viewers will pay a flat monthly fee for access. …

Listen to this! Twitter now has iTunes and Audio Cards

For the past year, social media has been all about bringing you more video and better images. Now Twitter wants to explore a new / old type of content – audio!
I know, when you use the word “audio” it sounds like a step backwards, so how about we use the words streaming music and podcasts. Now we’re talking. . . literally.
Twitter just launched two new features that are designed to keep you on site / on app for just a little bit longer.
This graphic above is an example of the new Audio Cards. In Twittereze, Cards are rich media blocks that auto-format and deliver specific types of information in the same way every time. There are app cards, photo cards and player cards for video.
The new audio cards allow Twitter users to listen to music or podcasts or any type of audio materials with one touch, without leaving the feed. Best of all, you can dock the audio card and it will keep playing while you skim your feed.
Right now, it’s a beta test with SoundCloud and even then only with a limited n…