The ephemeral messaging app posted a 19-second trailer for the Ouija movie this afternoon, popping — with a “Sponsored” label — into U.S. Snapchat users’ “Recent Updates” section. It will be available for viewing on Snapchat for the next 24 hours, before disappearing.
We pulled a copy for those of you who don’t have an account:
Snapchat announced Friday that it would run its first ad this weekend, part of an admitted need to start generating revenue from an audience that’s estimated to be more than 100 million strong.
“Understandably, a lot of folks want to know why we’re introducing advertisements to our service,” Snapchat wrote in a blog post. “The answer is probably unsurprising – we need to make money. Advertising allows us to support our service while delivering neat content to Snapchatters.”
Going with Ouija, an youth-focused horror film that opens next Friday, seems like a smart move for a service tha…