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Showing posts from October 24, 2014

Google Trusted Stores Is Now HTTPS Compatible

Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that they can now display the Trusted Stores badge on HTTPS pages.
Trusted Stores merchants trying to convert their sites to HTTPS had run into problems because the Trusted Stores badge was specifically designed not to display on secure pages such as cart and checkout. But, to be Trusted Stores compliant, the badge must appear on all other pages of the site.
This new solution allows the badge to appear on HTTPS pages. In fact, for secure sites the badge will now show on all secure pages, including checkout pages. Merchants can adjust where the badge appears on all or some pages of the site, however.
Site owners must update the badge’s JavaScript and place the new compatible badge on their HTTPS pages. Google provided merchants with instructions for implement…

Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store.
Recently Google rolled out ad targeting to reach users that have previously purchased a paid app with in-app display ads.
To enable these targeting options, check the new option to “Only show ads to people who purchased an app or made an in-app purchase.” at the ad group level under Interests & Remarketing in AdWords.
Google advises, “It’s best to use this option in ad groups specifically designed to reach your highest value customers. While narrowed targeting can help focus your bidding strategy, it can also limit ad impressions. While the volume of customers gained may be lower than you see in other campaigns, you may find the lifetime value (LTV) of these customers to be higher.”
The post Google AdWords Lets App Marketers Target Users That Have Made…

Publishers Attempt to Sidestep Robot Markets with Custom Packages | Ecommerce Bellwether Shoots for Low Forecast | Bing Intros Universal Tracking

Publishing: As CPM rates slink down to embarrassingly low levels, encouraged by the adoption of programatic exchanges that treat media like corn and pork bellies, publishers are - not surprisingly - pushing custom ad packages and native advertising to try to break out of the tyranny of the low value market. Ecommerce: Amazon - the Walmart of online [...]

via MarketingVox News & Trends

7 Invaluable Blog Writing Tips I Learned After Writing for ShoutMeLoud

I didn’t discover my passion for writing until the past few years, although I was always an avid readers as a kid and wanted people to read my works. The past three years have been almost like a blessing and I finally found my interest in writing and moreover an outlet to express them. Nothing hurts more bad for a writer than having your works not being read widely. After […]
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from ShoutMeLoud - Shouters Who Inspire

Twitter takes flight with new a mobile developer platform

Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . )
Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps.
The platform has four features that are. . . what’s the word I’m looking for. . . uneven?
It starts with stability and a bug detector called Crashlytics. The tool helps developers detect a problem, locate the root and repair it faster so you can “spend less time debugging and more time focused on building great apps.”
The tool also features a sophisticated realtime, app analytics dashboard and a component that helps developers get feedback from beta testers.
Next is revenue. Once your app is stable, it’s time to…

Microsoft Revs Beat ($23.2B) But It Sells Less Than 10M Phones

This afternoon Microsoft reported fiscal Q1 revenues and profit, beating Wall Street estimates for both the top and bottom lines. Quarterly gross revenues were $23.2 billion. Adjusted profit was $0.65 per share.
The company’s “devices and consumer business” (Office home, Surface, Xbox, Phones) brought in $10.96 billion. Enterprise (“commercial”) revenue was $12.28 billion. Within those results cloud revenues outperformed analyst estimates as well. Azure and Office 365 generated $2.4 billion (vs. $2.3 billion expected). Gaming revenues were also strong at $2.45 billion.
Devices were mixed, with Surface Pro 3 doing well and Windows Phones/Lumia devices selling fewer than 10 million units.
The company said that Bing paid-search revenue was up 23 percent and that market share stood at 19.4 percent.
Other numbers and highlights:

Office 365 Home and Personal subscribers: more than 7 million
Surface revenues: $908 million
Phone hardware revenue exceeded $2.6 billion with ongoing focus on execution …