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Showing posts from October 26, 2014
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Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues.
At the highest level, the study’s findings can be grouped into two categories:

Preference for ad-supported apps vs. other models (i.e., paid, freemium)
Interest in tools that provide some level of consumer visibility and control over the ads served


As with past surveys about consumer services and content, respondents said they prefer ad-supported models to paying for apps — as would be expected. They also expressed interest in both “relevant” ads and in “opt out” tools for mobile.
Here are a few of the headlines (verbatim from the study):

Of respondents who downloaded apps, 58 percent preferred free, ad-supported apps to those that required some form of payment (either at download or in-app).
Only 8 percent of users said they w…

10 Creative Ways to Promote Your Blog Posts on Pinterest

Pinterest is a visual sharing social media tool where people share images of everything you can think of. The Pinterest user audience is large, and there are already people using Pinterest who would be interested in reading your blog posts. They just need to find your blog posts on Pinterest. Using Pinterest for blog marketing [...]
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7 Best Search Operators to Help With Search Engine Optimization

No matter how much you think you know about Google, there’s always something more we could all learn. It is an unbelievably powerful tool, but if you don’t know how to harness it, you are not getting the most out of it, and your competitors may be. There are seemingly infinite tools that Google has [...]
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