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Showing posts from October 27, 2014

Peak Cable? | Answer to Monumental Social Media Moderation Needs: People | Google Algo Swap Hitting Local Brands

Video: The cable upfronts saw a year-on-year decrease in sales commitments, as marketers seek more flexibility and game the market, predicting cheaper spot pricing. Perhaps they are also starting to see alternate supply in programmatic video opportunities, which have to date been priced competitively. Social: Huge battalions of humans are being employed to groom social media sites where [...]

via MarketingVox News & Trends

4 Techniques That’ll Double Your Landing Page Conversions

Who wouldn’t want to double their landing page conversions? More conversions means more revenue. It only makes sense. When it comes down to implementation, things aren’t so simple. Many marketers will run a few tests, tweak a few things, and call it day. What happens next? The conversion rate might creep up a few percentage [...]
The post 4 Techniques That’ll Double Your Landing Page Conversions appeared first on The Next SEO.

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Facebook Is Still A Runaway Winner In Social Referral Traffic Race

When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today.
Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined.
Facebook maintained its dominance despite a slight slip — 1.03 percentage points — since the second quarter, a reduction that Shareaholic reports across nearly all of the top social networks. Only Google+, which eked out a 0.01 percentage point gain, and LinkedIn (0.02 percentage points) showed a quarter-over-quarter gain, but as you can see in the chart below the referral traffic share for each of those networks is basically a rounding error.

Shareaholic’s year-over-year figures are also interesting. Social referral tr…

Facebook Maintains Social Login Dominance, Slips Slightly In Mobile

Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya.
Increasing three percentage points over the previous quarter, Facebook’s share is 58%, more than double second-place Google, which dropped three percentage points to 24%. Facebook is up seven percentage points this calendar year.
“The social network’s updates to Facebook Login earlier this year seem to be making a positive impact on Facebook identity across the web,” Gigya said in a release, “with users now able to select the data they share with sites and apps with line-by-line controls.”
However, it’s not totally clear that Facebook has momentum on this front. Gigya’s results run somewhat counter to data from Janrain, a social share tool competitor. Janrain’s third-quarter results show a Facebook lead that hasn’t budged much this year, a 46%-34% Facebook advantage, compared to 45%-35% at the beginning …

Has Sundar Pichai Just Become Google’s Tim Cook?

Late last week Re/Code broke the news that Sundar Pichai, who had been in charge of Chrome and Android, would now be running most of Google’s important product lines (search, ads, Chrome, Android, commerce, maps, Google+). With the significant exceptions of YouTube, Google X, Nest and a couple other areas, the executives in charge of Google’s core product groups will now be reporting to Pichai and not to Page.
The reason offered behind the promotion was to free up Page to consider the big picture. This is consistent with Page not wanting Google to slow and become less innovative as it matures. He has shuffled executives several times since returning to the CEO role in 2011.
I’m sure Page was considering the move before Google’s recent Q3 earnings, which disappointed investors. However he may have felt additional urgency in the wake of the market’s reaction to flat or negative growth in certain areas (e.g., CPCs).
One perspective on what Page has done is that he created a quasi COO role a…