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Showing posts from November 5, 2014
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Google Opens Up Consumer Surveys Program For Publishers To Monetize Content

Today, Google opened up its Consumer Surveys program with self sign up available to publishers in the US. Offered as a way for publishers to monetize their content, Google pays publishers for completed surveys, which are typically used as paywall alternatives.
Google will pay publishers $0.05 per question on completed surveys.
Publishers can control how much content to make available and where and how often survey prompts appear on their sites.
The program is open now in the US and will soon be available in the UK and Canada, with roll out to more countries in the coming months. Publishers must have AdSense accounts in good standing in order to enroll in the Consumer Surveys network. Publishers do not have to place AdSense ads on their sites, however.
Publishers need to meet a minimum 10 percent survey completion rate in order to stay in the program.
Consumer Surveys Data Used In AdWords Ads
Companies can use Google Consumer Surveys for market research or to measure onsite user satisfaction…

Report: Facebook Sent 10% More Traffic To Publisher Websites In August Compared To Last Year

According to Parse.ly’s latest Authority Report, Facebook saw a 10 percent increase in referral traffic to publisher websites this August, compared to last August’s referral numbers.
Analyzing data from 10 billion pageviews and more than 100,000 posts across Parse.ly’s network, the report tracked online reading trends to determine peak reading times and referral traffic patterns.
Parse.ly found reading times peaked at 12:18 p.m., with desktop pageviews outperforming mobile views.
Ranked No. 2 behind Google sites, Facebook was the lead social network to send traffic to publisher websites.
Top 25 Referral Sites Rankings for 2013 & 2014

The report claims most referral sites saw either little change in traffic patterns, or a decrease between 2013 and 2014. Facebook was only site among the top ten referral sites to experience a significant increase in the amount of traffic sent to publisher websites.

Parse.ly also looked at trends for referral sites grouped by category, and found traffic fro…

Enhanced Ecommerce For Google Analytics Rolls Out Of Beta

Enhanced Ecommerce is now out of beta in Google Analytics.

Google’s overhaul of ecommerce features in Google Anlatyics is now officially out of beta. Launched in May to provide merchants with a more complete view of how visitors navigate through the purchasing funnel, “Enhanced Ecommerce” is being released today with more tools. Also new for ecommerce advertisers, Google is also rolling out a new Shopping Campaigns report in the AdWords section of Google Analytics.
With these new features, Google says Analytics is now “a complete solution for ecommerce businesses” as retailers approach the holiday rush. Enhanced ecommerce runs on Universal Analytics and relies on retailers tagging their sites with the ec.js plugin.
The new reporting is meant to help merchants focus, not just on what is selling, but on where and why other visitors aren’t converting. It can also track and report refunds. Google states:

Importantly, Enhanced Ecommerce gives you the ability to identify segments of customers w…

Twitter’s Adam Bain On “Buy Now” Tweets: “What We Do Is Monetize Emotions”

Twitter’s Adam Bain (left) at Web Summit, November 5, 2014.

Adam Bain, Twitter’s President of Global Revenue, promised new advertising products and explained how Twitter plans to make money with its new “Buy Now” e-commerce button at the Web Summit conference today in Dublin, Ireland.
In a conversation with Richard Eyre of the Interactive Advertising Bureau, Bain recapped some of Twitter’s latest quarterly revenue numbers:

$361 million revenue in Q3
114 percent revenue growth year-over-year
international revenue up 176 oercent year-over-year

Bain told the audience that Twitter is expanding its existing advertising products, and also planning new ones in the near future.
“We feel like we’re just getting started,” he said. “There’s a number of products coming in the next year.”
How Twitter Makes Money
Twitter currently has three revenue lines:
1.) Its advertising business, which includes things like Sponsored Tweets and Promoted Accounts.
2.) Big data — i.e., the licensing of Twitter date to third…

Moto 360: Elegance on my Hand

Just in: Moto 360 Smartwatch- first round shaped Android wear gadget, bought out of curiosity much more than a need. Through this article, I want to share what I felt like after playing with it for last 48 hours.


Click on image to see Full size
First impression out of the Box
Stainless steel frame tied to leather belt holding a digital display at the center. Wrist Watch, as it should be!
Circular design and elegant display with numerous watch faces gives it an appearance of a real normal watch. So, in the urge of wearing a smartwatch, you are not trading style-statement of wearing an actual old-school watch.
Moto 360 runs on Android Wear which is a platform by Google for Wearable gadgets. On starting up, it asks to install Android Wear on your phone so that it can connect and sync information.

What is its Usability?
Concept is fairly new and hence the question. It is a watch that goes beyond being just a time piece- an information gadget which you can wear on your wrist.
It has an inbuilt Ped…

Twitter Launches Small Business Planner Mobile App

Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the beginning of the holiday shopping season and aimed at small and medium business people, the app offers tactical guidance and advice pulled from the Twitter for Business site that was redesigned last month.
Like the desktop version, the free app — available now for iOS and Android — features research, success stories, blog articles and ebooks, but as you would expect it has several more interactive features.
There’s a calendar, sync-able to users’ personal calendars, that offers campaign suggestions, content ideas, information about online SMB events and other Twitter tips.

There’s an in-app social network, separate from the public Twitter stream, that will feature updates from Twitter’s SMB team and give users to a place to ask questions and share ideas with others using the app.
Read more about the app on Twitter’s Small Business blog.
The post Twitter Launch…

New Social Commerce study says beware the white background!

Amazon loves product photos with a white background but on Pinterest, those clean, crisp shots can hurt you! According to the “Social Commerce Index: Second Report” from DataPop and Kenshoo, product images without a white background generated 159% more likes and rePins on Pinterest.
Look at these two shoe images from Pinterest. The shoe on the white background feels like a catalog product shot while the other looks like an image from a magazine. They’re both lovely shoes, but the one on the right makes us feel like we’re actually wearing them. Suddenly our heads are filled with notions of a night on the town, date night with that special man, we feel empowered and sexy because of those legs and that floor.
Ah, the psychology of selling.
The study also shows that optimizing the Pinterest descriptions and titles can dramatically increase your search engine impressions. Pins that include attributes that people search for such as color and size ranked higher in the search results. It’s all a…

Nielsen Study Shows Twitter Boosts Time-Shifting TV Viewership

As live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience, the added viewership during the seven-day window after a show airs. It can be a significant number; Nielsen reports that some networks are seeing more than 50% of their 18-34 aged viewership coming in the +7 time period.
So how can networks prime the +7 pump? One way, according to research published today by Nielsen is social media, specifically Twitter. Nielsen found a 10% increase in Twitter impressions about programs corresponded to a 1.8% bump in post-live-show viewership. Nielsen found the increase after accounting for 10 other variables that effect the size of the delayed audience, including the top factor, the size of the live audience.

The influence was most pronounced for shows that had higher social activity; such shows had audiences 36% larger than live, while shows with low social activity had +7 audiences 16% higher than the live.
Nielsen exp…