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Showing posts from November 13, 2014
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Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook

Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are happening on Facebook.
Based on data derived from Unruly’s Viral Video Chart, the report analyzed more than 521 billion video views and tracked global sharing patterns for videos across social networks in Australia, Brazil, France, Germany, Japan, Norway, South East Asia, Sweden, South Korea, UK and the US.
At 59.4 percent, Facebook accounts for the most video shares globally among the social networks, with the remaining 40.6 percent of shares split between Twitter, Google+, Tumblr, Pinterest and other social platforms.

Going off ComScore’s numbers, Unruly noted that less than 25 percent of worldwide video views (which are different from shares) are happening on YouTube.
YouTube Video Views Globally

The report found that 82.4 percent of videos shared worldwide are posted by only 17.9 percent of Internet users, a group Unruly defined as “super-sharers.”
Almost one …

Please Take Our Marketing Land Conference Survey!

Marketing Land produces conferences, and we’re always looking to improve them. To help, we’re running a survey asking you, our readers, to give us some feedback on what you’d like to see as part of our conferences. Please help!
Below is our survey, which should take only a few minutes to answer. We’ll run it today and tomorrow. We’ll also give three people chosen randomly from those who respond a $50 Amazon US gift card (open only to those in the US; the survey is about our US events).
If you can spare a few minutes, your opinions are deeply appreciated. If you prefer a standalone page, you can take the survey here — otherwise, just take it below, embedded into this page.

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YouTube Music Key: Will A New Music Subscription Service Quiet Piracy Complaints?

YouTube has long been one of the primary ways consumers discover and listen to music, and Google took a big step toward making that even easier with today’s launch of YouTube Music Key — a subscription-based music service opening next week in a limited beta before launching later with a promotional fee of $7.99/month and an eventual regular price of $9.99 per month.
Music Key will offer ad-free music and music videos that can be listened to and watched offline, as well as a subscription to Google Play Music. Google is sending invites to the beta, which will be free for six months, and inviting the public to sign-up for alerts about the rollout at youtube.com/musickey.
Google also announced that it’s making music more visible on YouTube.com, and on the YouTube Android and iOS apps, where it’ll be a top-level navigation option with playlist suggestions, trending videos, artist discographies and more.
Add it all up, and Google is making a concerted effort to give YouTube users easier access…

Top Things We Learned At Twitter’s Analyst Day

Twitter is holding court for stock analysts today in San Francisco, trying to make the case, in a seven-hour presentation, that it’s on the way to building the biggest daily audience in the world. Analysts have been a skeptical bunch in general, and the company’s stock has dropped after nearly every quarterly earnings call since its IPO a year ago, mostly because of fears of slowing user growth.
But CEO Dick Costolo and CFO Anthony Noto strongly asserted that Twitter is uniquely positioned to be the place the world turns for real-time information and that it has a plan to exploit both its 284 million users who log in monthly and the 500 million who consume content while logged out. Costolo, Noto and a series of product executives are sharing a steady flow of strategies, tactics and new initiatives the company is using to go after that goal. We’ll be updating this post throughout the day with highlights. Some of the notable news:
Instant Timeline: Costolo said new users will be presented…

Massive Google Ad Server Flub Kills ads on >50k sites | Viewability Metrics, Tools Gaining | Yahoo Buys BrightRoll

Publishing: Publishers this morning were displeased to discover that their ads weren't running on their sites due to a DoubleClick for Publishers flub. AdWeek indicates it affected 55,185 customers. Viewability: Google is using an algorithm it developed to detect non-visibility of ads to exclude those placements from its bidding pool. At this time, this means cutting out 2.6 [...]



via MarketingVox News & Trends