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Showing posts from November 15, 2014

Wanna Earn Big Bucks With Affiliate Marketing? Get Its A to Z here!

Affiliate marketing was first introduced in the year 1996 in Amazon and has now become one of the most celebrated and popular forms of marketing. In simple words, affiliate marketing is a process of promoting a brand, company, business, organization, product or services using different ways and earning money in the form of commission. Anyone […]
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Facebook News Feed Will Throttle Pages’ “Promotional” Posts

In another News Feed tweak aimed at businesses using Facebook as a marketing platform, the social network announced today that users will see fewer “promotional” posts from Facebook Pages starting in January.
And to be clear, the posts in question aren’t Facebook ads, they are organic posts that seem too much like ads.
In a blog post signaling the change, the company said it is making the move because “hundreds of thousands of people” surveyed said they “they wanted to see more stories from friends and Pages they care about, and less promotional content.”
Facebook said it will start treating promotional organic posts more like News Feed ads, which have have quantity (a maximum of two a day per advertiser) and quality (based on engagement and hiding) controls. “[T]hose same controls haven’t been as closely monitored for promotional Page posts. Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.”
This is what Facebook sa…

Friday Roundup: Facebook gives Thanks, LinkedIn shares slides and more

It’s Friday and time for another online marketing, social media roundup. Let’s get to it.
Facebook reminds us to mind our manners
Did your co-worker buy you a cup of coffee? Did Aunt Minnie knit you a sweater? Say thanks the modern way with a Facebook “Say Thanks” video card. Choose a Facebook friend, choose a theme, grab a photo or post and the widget does the rest. One odd thing. . . the thank you card doesn’t actually go to the person you want to thank. It shows up on your timeline with your friend’s tag. Seems like a very public way to express a very personal sentiment.
I’d tell you more about it but every link in the announcement blog post is a dead end so maybe Facebook is already rethinking this idea.
This would be a great way to thank all of your followers for their support but it sounds like it only works if you pick one person. Perhaps you could pick a representative fan to thank Bye, Bye Birdie style.
LinkedIn shares slides
60 million people visit SlideShare to find and share con…

Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps

Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps.
A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t positive.

Of 16 Glass app makers contacted by Reuters, nine said that they had stopped work on their projects or abandoned them, mostly because of the lack of customers or limitations of the device. Three more have switched to developing for business, leaving behind consumer projects.

A survey of only 16 developers may not sound like much, but the size of the Glassware development community may not be very robust. Consider that, in the 13 months since Google launched its Glass app directory, there are currently only 98 apps listed there. Quotes from developers in the Reuters article suggest that the reason is because many have stopped building things …

Patriots’ Twitter Celebration Interrupted By A Racist Troll

Beware social media robots; they don’t always know a troll when they see one.
The New England Patriots are the latest to learn that embarrassing lesson after the NFL team’s Twitter account auto-posted a racial slur in an image Thursday.
In celebration of becoming the first NFL team to hit 1 million Twitter followers, the Patriots were thanking fans; anyone who retweeted the Patriots’ we-hit-1-million message was sent an auto-generated response featuring a jersey personalized with a Twitter handle.
Unfortunately, someone with a terribly offensive screen name triggered the bot, prompting this tweet (displayed here in edited form):

The tweet stayed up for more than an hour — and as you can see in the screen shot received a troublingly high volume of retweets and favorites — before it was deleted. The Patriots’ account quickly followed up with an apology:

We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the fut…

Doubleclick Outage a Boon for Other Programmatic Inventory Receivers | Social to Increase - But Slower | Platform+Publish Firms Ditching the Publishing

Ad Tech: Programmatic advertisers were able to shunt spending from the failing Google Doubleclick for Advertisers system when it temporarily went to sleep earlier this week. Other networks, such as Casale, saw traffic burst when the programmatic pipes forced the diversion. Social: Social mediaspend will increase 40 percent in five years, according to BI Intelligence, which actually is [...]

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