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Showing posts from November 20, 2014

Google Launches Resource Site For Analytics Developers

Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features.
Philip Walton, Developer Programs Engineer, explains in the announcement:

The site aims to make experienced developers more productive (we use it internally all the time) and to show new users what’s possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis.

Some of the offerings on the site include:

Enhanced Ecommerce demo with code samples for both Google Analytics and Google Tag Manager
Account Explorer tool to quickly find IDs for various Google Analytics services and 3rd party integrations
Several examples of easy-to-build custom dashboards
Query Explorer

If you want to get under the hood even further, the entire site is also on Github.
The post Google Launches Resource Site For Analytics Developers appeared firs…

Top 20 Most Shared Video Ads Of 2014: World Cup Dominates List With Help From Shakira

Ranking 2014′s most popular video ads by social shares versus views, video metrics firm Unruly proved the World Cup was this year’s big winner.
Unruly analyzed video ad shares across Facebook, Twitter and the blogosphere and found four of the top 20 global video ads involved World Cup themes.
A fifth of this year’s Top 20 Global Social Video Ads Chart were either World Cup-themed or created by sponsors of the famous soccer spectacle.
Ranking No. 1, Shakira’s “La La La” World Cup music video generated 5,819,822 shares. Made in conjunction with Activia Yogurt to support the World Food Programme, the video featured a number of World Cup soccer stars.
Other brands to spotlight the World Cup included Nike – which had two World Cup themed spots on the top 20 list – and Castrol’s “Footkhana” ad staring Brazilian soccer star Neymar Jr.
Unruly said the “speed of sharing” videos has nearly doubled year-over-year since 2013. “We saw 42 percent of shares occur in the first three days following campaig…

#TwitterFirsts Hashtag Unearths Gems Found Via The Improved Twitter Search

Twitter users are digging into the service’s improved searchable archive of every tweet ever posted publicly, and they’re using the hashtag #TwitterFirsts to document some of the unique tweets they’ve found.
Here are some of the more interesting things you’ll find by browsing that hashtag:
Twitter co-founder Evan Williams was the first person to tweet about an earthquake, back in August 2006 — just months after Twitter launched.

did anyone just feel that earthquake?
— Ev Williams (@ev) August 3, 2006

Fellow Twitter co-founder Jack Dorsey was the first person to mention the iPhone, back in September 2006.

Had a dream last night that Steve Jobs gave me a demo of the iPhone and the ringtones were all hyphy. Hrm.
— Jack (@jack) September 26, 2006

The first mention of Facebook came even earlier, when Adam Rugel tweeted this in May 2006:

i fell into facebook and i can't get out
— Adam Rugel (@Adam) May 10, 2006

And before that, the first mention of Google came from the aforementioned Evan Williams…

Yahoo’s Marissa Mayer: Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won’t Come From Bing

Will Yahoo’s new deal with Firefox help the company grow search traffic? Yahoo CEO Marissa Mayer said she hopes so — and that the Yahoo-Microsoft alliance will grow along with it.
In an interview today with Marketing Land, Mayer declined to reveal any specific growth estimates that Yahoo expects from the deal. But she did say that it hopefully it will help Yahoo itself grow, rather than Yahoo:

I think that if you look at the overall search space, in Yahoo’s case, we’ve been trading share with our partner Microsoft for some time.
That said, the whole thesis about partnership is that we wanted to ultimately gain search share against the broader ecosystem. It hasn’t really accomplished that.
I think, however, this partnership does allow ideally Yahoo to grow its share and hopefully the collective search alliance to grow its share.

To break that statement down and explain it more, Yahoo and Microsoft signed a deal in 2010 that the companies expected would help them both grow share against Goog…

SMB's Top Marketing Tactics Next Year Exclude Most Traditional Media | NYT Does Native Print (Again) | Agencies on Facebook Marketing Spend Sadism: Meh

Media: Small and medium businesses surveyed report that various flavors of online advertising comprise five of their top six marketing priorities. Only print makes that top set, with video, promotions and other traditionally dominant tactics rounding up the rear. Search, as ever, takes the top billing. Native: Proving that the New York Times is willing to compromise its [...]

via MarketingVox News & Trends