Philip Walton, Developer Programs Engineer, explains in the announcement:
The site aims to make experienced developers more productive (we use it internally all the time) and to show new users what’s possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis.
Some of the offerings on the site include:
Enhanced Ecommerce demo with code samples for both Google Analytics and Google Tag Manager
Account Explorer tool to quickly find IDs for various Google Analytics services and 3rd party integrations
Several examples of easy-to-build custom dashboards
If you want to get under the hood even further, the entire site is also on Github.
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