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Showing posts from November 26, 2014
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Why Apple Is Suddenly Poised To Take On Facebook

Last week’s news that Apple was opening up its mobile ad netowrk, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is.
Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, Ruicon, Tapsense, and The Trade Desk joined as launch partners. Via Apple APIs, the firms will be able to automate ad buys as well as reporting across more than 250,000 iOS apps.
IAd has failed to capture significant market share since it launched in 2012 with a strategy aimed at attracting big brands with big budgets. EMarketer estimates iAd will account for just 3.3 percent of the U.S. mobile ad market this year — dwarfed by Google which controls nearly half and Facebook which is expected to hold onto just over 15 percent of the market. The move to programmatic signals a major pivot for Apple, and one that could finally allow it to seriously compete wit…

Quality Content Essential for SEO Success [Study]

In order to capture as much search share as possible in 2015, SEOs need to be creating engaging, quality content.




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Skyscanner Boosts Mobile, Customization Capabilities

With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.




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From CMO To President: Taking The Reins At Domino’s Pizza

In October of this year, after serving six years as CMO, Russell Weiner was named President of Domino’s Pizza USA.
During his tenure as CMO, Weiner led marketing, brand leadership, and product innovation for the world’s second largest pizza company, and was responsible for helping reinvent 80 percent of the brand’s menu – a change that resulted in record-setting sales in 2010.
He oversaw the creation of Domino’s “pizza theater” store design, the development of its new logo, and numerous digital marketing and social media innovations that have generated more than $8 billion in retail sales.
In 2008, Weiner was named one of Brandweek’s top ten marketers. Two years later, he was awarded Brandweek’s Marketer of the Year in the restaurant category. He also has both Emmy and Effie award-winning television commercials to his credit, and was listed in Advertising Age magazine’s top 40 Under 40 in 2007.
Prior to joining Domino’s, Weiner led the marketing for Pepsi’s $14 billion North American cola…

In Our Shrinking World, Your Business Needs to Expand

Each day your business remains local is a day of missed opportunities. In our global economy, it’s crucial your company extends the reach of its presence across national borders.




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Press Releases Are Not an SEO Strategy

Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely.




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6 Tactics to Streamline Your PPC Reporting and Optimization

These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.




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Introducing the Facebook Groups App

People use Facebook Groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to friends. Today, we’re introducing a new Facebook Groups app that helps people share faster and more easily with all the groups in their life. We built this app with the people who use Groups […]
The post Introducing the Facebook Groups App appeared first on The Next SEO.




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A Complete Guide to Start Blogging for Money : 3500 Words

Blogging is passion for me, and it’s something I enjoy doing. It’s not a work for me, because it’s something that makes me feel complete. This is one of the many reasons I have taken blogging as a full-time professional career, and even after 4 years of professional blogging, I never found it boring or […]
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from ShoutMeLoud - Shouters Who Inspire

Mozilla to Add “One-Click Searches” to Firefox

The company will give Firefox users the flexibility to choose their own search engines and sites.




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Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday.




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Create Your 2015 Holiday SEO and Content List – Think Next Year Now!

In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.




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Google Contributor Lets Users Pay to Remove Ads From Websites

Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.




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Google to be 'Broken Up' in Europe in Bid to End Search Monopoly

Google could face drastic measures being taken against it in Europe in order for competition online to be "restored".




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Google Uncovers Black Friday Shopping Trends [Study]

Black Friday is less than a week away and shoppers are now more prepared than ever, as evidenced by a Google study released today.




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Website Visibility (SEO) – Don’t Stop

Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year to get an advantage on your competitors.




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Your Guide to Structured Snippets for SEO

Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.




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Bing Strives Toward Mobile Friendliness

To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.




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The Rise of the User Experience Marketer

There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.




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Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.




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Google Adds New Features to Improve Shopping Campaigns

The platform introduced a number of new additions to help users manage their ad campaigns.




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Justifying Your Spend – Getting SEO Buy-In

There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity.




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Holiday Season Link-Building

For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch up with the competition.




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Twitter Lets Users Search for Every Public Tweet Ever Sent

Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.




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Search Top Priority Among SMBs [Study]

The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses.




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Are We Reaching the End of the Keyword Era?

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt.




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Learning to Carry Your SEO Baggage

Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have, and they may also be your downfall.




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Search Marketing Reporting: 8 Metrics Clients Actually Care About

Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?




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Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research

Ad Fraud: Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks. Media: Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online. Holiday Metrics: IBM and Nielsen are getting in the holiday spirit, releasing various themed research.



via MarketingVox News & Trends

Twitter Offers Will Put Digital Coupons Within Tweets

Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.
Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.
This brings some obvious benefits for retailers, who have long struggled to link digital marketing with retail sales. As Twitter product manager Tarun Jain explained in a blog post:

With Twitter Offers, advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline. Additionally, we make it easy for merchants to get up and running because they can use their existing payment network, there’s no change to the consumer purchase process, no employee training and no new hardware or …