Originally launched in 2010 by American Express, Small Business Saturday has become a nationally recognized day to help small businesses compete on the biggest shopping weekend of the year.
Tomorrow’s event on November 29 is expected to help generate more than $5.5 billion for small businesses.
According to retail expert and spokesperson for Small Business Saturday Nicole Leinbach-Reyhle consumers spent more than $5.7 billion with the independent merchants last year thanks to the power of Shop Small – an increase of 3.6 percent from 2012.
She expects even more consumers to support tomorrow’s Small Business Saturday event.
“In 2013, more than 346,000 free online tools and materials were accessed by small business owners on ShopSmall.com, and 1,400 Neighborhood Champions – consisting of communiti…