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Showing posts from December 1, 2014

Share the Experience: Send Your Team to SMX West… and Save Up to 35%

Give your marketing team the learning and tools they need for a successful and profitable 2015. SMX West provides must-have tactics on SEO, paid search, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their responsibilities, skill-level and the needs of your organization.

Get your new hires up to speed with search marketing boot camp, and other “freshman”-level sessions.
Is your team experienced? The SMX West program shines with intermediate and advanced content. Look for the blue squares and black diamonds on the agenda-at-a glance to identify those sessions.
Conversions are where rubber meets road. Send your analysts to dive deep on KPIs, attribution, power user data tools and measuring ROI in the conversion and analytics tracks.
Don’t forget the developers. They will learn how site architecture impacts search marketing results.
In-depth training is also available through our pre-conference workshops on SEO, advanced AdWor…

EU: Device Fingerprinting Should Be Regulated Like Cookies

Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group has adopted an opinion calling for consent requirements for device fingerprinting in line with requirements when cookies are used.
“This Opinion expands upon the earlier Opinion 04/2012 on Cookie Consent Exemption and indicates to third-parties who process device fingerprints which are generated through the gaining of access to or the storing of information on the user’s terminal device that they may only do so with the valid consent of the user (unless an exemption applies),” the opinion states.
Companies have been turning to device fingerprinting as an alternative to cookies, in part because it had been understood that this method of tracking users and providing analytics fell outside the EU’s consent requirements for cookies.
Device fingerprinting can be used across a range of internet connected devices, smartphone apps, smart TVs, gaming consoles, e-…