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Showing posts from December 2, 2014
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36 Free Tools for Creating Unique Images

If a picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image? We know it can be difficult to come up […]
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A Beginner’s Guide to Facebook Ads

Since 2004, Facebook has grown a staggering user base, boasting over 1.23 billion active users at the end of 2013. So unless you’re selling one of the most niche products on the market, there is a very good chance that your target audience has a presence on the site. Facebook has a number of different […]
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ABC’s World News Tonight Creates Direct-to-Facebook 1-Minute Newscast

Need more evidence that Facebook video is red hot? Now even a media outlet with more than 9 million daily viewers is jumping on the bandwagon.
Today, ABC’s “World News Tonight with David Muir” launched a short newscast created especially for the Facebook platform. Called “Facecast: The One Thing,” the program will be a one-minute spot produced every weekday, featuring “a round-up of the day’s top stories and trending topics shot behind the scenes at ABC News headquarters in New York City.”
The first installment of what ABC said is the first daily social media newscast hosted by an evening news anchor included bite-sized stories about the Ferguson, Mo.-related protest by St. Louis Rams players, Cyber Monday sales, online Girl Scout cookie marketing and the Star Wars movie trailer:



Post by ABC World News Tonight with David Muir.

In the first two-plus hours after publication, the clip had received 50,000 views on Facebook. That’s a drop in the bucket compared to World News Tonight’s audience…

Black Friday post game analysis: was it a win or a loss?

Black Friday 2014 is behind us and the preliminary numbers are in.
Let’s go with the facts from the National Retail Federation and their survey partner Prosper Insights & Analytics.

Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 (133.7 million unique holiday shoppers versus 141.1 million in 2013). Total shopping, including multiple trips by the same shopper, was also down this weekend (233.3 million versus 248.6 million).

Not so good. . . but not so bad.
It was still the biggest shopping event of the year with more than a third of the shoppers in the survey starting their quest on Thanksgiving Day. NRF says that one of the reasons for the drop in sales could be that people aren’t trying to stretch a dollar as far as they used to. Since the economy has improved, shoppers aren’t as willing to risk the crush to save a few bucks. Add in the fact that there were so many, huge, pre-Black Friday sales and the lower totals for the weeke…