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Showing posts from December 8, 2014

Facebook Is Finally Rolling Out The Ability To Search For Posts

Facebook is finally taking the wraps off the long awaited search-within-posts feature.
The company announced today that it will be rolling out the search update for desktop and the iOS mobile app starting this week for English language users in the United States. The announcement comes more than a year after Facebook promised to give users the ability to search for posts on the social network.
That was part of a Graph Search update that was never released beyond a very limited set of testers. In that testing, Facebook learned that users are most interested in being able to locate content that they had already seen within their News Feeds, so Facebook has optimized this update to make it easier for people to find posts from people and pages that they have connections with.
Tom Stocky, Facebook’s vice president of search, explained to Marketing Land:
“When we talk to people who use Facebook, the things they actually ask for, which seems like such small thing to a lot of us who have been thi…

Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's Outcome

Media: Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty of double digit increases in online budgets for the top 100 brands, but there were [...]

via MarketingVox News & Trends

Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19

You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action.
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Prepare for mobile warfare with app search and more
Rescue users from bad conversion experiences
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Activate marketing opportunities with vo…