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Showing posts from December 9, 2014
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ANA’s Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year

Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On average, 17 percent of programmatic display traffic is fraudulent and 19 percent of retargeted ad traffic is from bot fraud. Publishers looking to boost traffic by sourcing from third-parties saw 52 percent of that traffic come from bot fraud.
These are all findings from a new study commissioned by the Association of National Advertisers (ANA) in what it says is the largest public study of bots in digital advertising. The report concludes that advertisers could lose as much as $6.3 billion to bot fraud next year.
The ANA partnered with online fraud detection firm White Ops to analyze 181 campaigns from 36 ANA member companies, including Intel, Johnson & Johnson, Kellogg’s, Merck and Pfizer. Ad budgets ranged from $10 million to more than $1 billion and the brands ranged across nine vertical categories. Tagged to identify bot fraud, the ads accounted fo…

Yahoo Gets Into App Install Ads: Now Offered On Gemini

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network.
Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo Recommends. The company says its app install ads can reach more than 550 million monthly mobile users.
The pricing model is pay-per-click, with advertisers paying on each ad click as opposed to a cost-per-action model in which advertisers only pay on each app download.
Yahoo provides analytics for developers through Flurry, the app analytics and in-app ad network and exchange that it acquired in June. In November, Yahoo integrated Flurry’s in-app video inventory into Yahoo Ad Manager Plus.
App install ads have become big business as developers look for ways to grab attention amid millions of other apps on the app stores. Despite being late to the app …

Spider a Website with Wget – 20 Practical Examples

How do I download an entire website for offline viewing? How do I save all the MP3s from a website to a folder on my computer? How do I download files that are behind a login page? How do I build a mini-version of Google?
Wget is a free command line program – available for Mac, Windows and Linux (included) – that can help you accomplish all this and more. What makes it different from most download managers is that wget can follow the HTML links on a web page and recursively download the files. It is the same tool that a US soldier had used to download tons of secret documents from the army’s Intranet that were later published on the Wikileaks website.

You mirror an entire website with wget

How to Use Wget – Practical Examples
Wget is extremely powerful, but like with most other command line programs, the plethora of options it supports can be intimidating to new users. Thus what we have here are a collection of wget commands that you can use to accomplish common tasks from downloading sin…

You know that Facebook post from last week, now you can find it again

You know that Facebook post you saw last week, the one with the great recipe for chocolate chip cookies? The one you’d like to find again because now you have to make cookies for a swap at work? Guess what, you can now locate that post using only a keyword. . . .well, you will be able to sometime in the coming week if you’re using Facebook on a desktop or an iOS device.
2 years ago, Facebook upgraded their search filters to include relationship and location filters; pizza places in Burbank, movies my friends like, people I went to high school with who still live in the same neighborhood. . . .
At the time, I thought it was a cool option but I’ve never used it. My brain simply doesn’t think that way. My brain does think in keywords. I might not remember what my friend said about the TV show Arrow but I know she created a post about last week’s episode and I want to find it again now that I’ve seen the show.
What’s odd to me is that the new search option only works on posts you’ve seen. Wh…

No, Google’s Report That 56 Percent Of Ads Aren’t Seen Isn’t Shocking And Here’s Why

Last week, Google released new research on factors that impact ad viewability, which we covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable.
Wow, Google, the company that dominates the display advertising market, just admitted that over half the served through its platforms are never seen by the people advertisers are paying to reach.
Zing! Right? There are several reasons why this isn’t the huge bomb it looks like at first glance.
First, let’s remember Google didn’t bury this stat in some dreary report, but showcased it in an infographic. The company wants this data out there, and it’s certainly not releasing it in order to drive advertisers away from its products.
Second, this data isn’t far afield from what others have already reported.
Third, these kinds of numbers are why advertisers pushed so hard for the ad viewability standard in the first…