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Showing posts from December 11, 2014

Take YouTube Videos Offline on your Mobile

YouTube users in India rejoice. You can now download YouTube videos on your Android or iOS device using the official YouTube app itself and watch the videos later while you are offline or on a slow connection.
It takes a few easy steps to download a video on the YouTube app. Open a video, tap the download button (see screenshot), choose the resolution for the downloaded video and it will begin to download on your device. There’s a new “Offline” section in the YouTube app where you can find a list of all videos that are currently in the download queue or available for offline watching.

The offline feature is available on the YouTube app for both Android and iPhone.
Related: How to Play YouTube Videos in the Background
That said, there are certain obvious limitations. One, not every video available on the YouTube website is available for download. The offline mode is mostly disabled for music videos and movies.
Also, the downloaded videos can only be watched inside the YouTube app. I did som…

Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display

There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97 percent of US mobile display advertising according to Celtra’s Q3 2014 Mobile Display Ad Performance Report.
Generally the report finds relatively high user engagement with mobile display across the board, as well as mobile video.
The company said that “video completion rate[s] reached a staggering 41.5 percent in Q3.” Accordingly, more than 40 percent of mobile users who engaged with video in mobile display ads watched the entire video.

Earlier this year, however, Celtra reported completion rates for both in-app and mobile web video ads in excess of 50 percent. Completion rates for PC video ads are comparable. Other sources have reported mobile video ad completion rates significantly higher than 50 percent.
Celtra said that 86 percent of its ads were served on smartphones, with the majority delivered in-app. In addition, a disproportionate number of ads …

2014 Year in Review: Twitter and Pinterest

2014 won’t be over until it’s over but Twitter, Pinterest and the rest of the social media gang have already published their year in review posts.
What are they going to do if something major happens in the next three weeks? Do they think it’s too late for anything to eclipse the marvel that was Ellen’s Oscar selfie or Taylor Swift shaking it off?
We’ll just have to wait and see and hope but in the mean time let’s gather around the screen of your choice and relive those precious memories together.
Twitter 2014
People sent out more than 500 million Tweets per day on Twitter but Ellen DeGeneres’ Oscar selfie took the prize for the most reTweeted Tweet of the year. This post was a winner for a couple of reasons. First, it was picked up by the fans of each of the celebs in the photo so that’s a big audience right there. More importantly, this image made Oscar nominated celebrities look like real people having some simple fun. It was both relatable and aspirational. It also demonstrates the po…

With 300 million users, Instagram adds celeb verification and fights off spam

Instagram, that photo sharing app that everyone thought was something only teens would use, just hit 300 million users.
The app launched back in 2010 and was bought by Facebook in 2012. That was a move that nearly scared all the trendy posters away but they stayed and the app continued to grow. 100 million in 2013, 200 million earlier this year and now 300 million. Not sure if they’re breaking any records for growth but it’s truly amazing.
With great popularity comes great responsibility. Instagram plans to do “everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web.”
Since there are a lot of celebrities on Instagram, they’re finally installing a verified badge system.

The accounts with verified badges are some well-known public figures, celebrities and global brands on Instagram. These accounts have been given verified badges because they have a high likelihood of being impersonated, and we want to make sure that people in the Instagram co…

Is Your 2015 Integrated Digital Marketing Plan Complete?

The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise Services Corporation, will share the key considerations to keep top of mind throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics. Attend this webcast and learn what tactics will help your team successfully plan and execute winning digital campaigns in 2015.
Registration is free at Digital Marketing Depot.
The post Is Your 2015 Integrated Digital Marketing Plan Complete? appeared first on Marketing Land.

via Marketing Land

Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards

Ranking No. 8 in 2013, Google has now climbed its way to the top of the list when it comes to best places to work in the U.S. Based solely on employee feedback, Google ranked No. 1 on Glassdoor’s Employee Choice Awards Top 50 Best Places to Work.
The job and career community website ranked the top 50 best places to work in the U.S., for both large companies (1,000 or more employees), as well as the 50 best small and medium-sized companies in the country.
New this year, Glassdoor also surveyed British employees to create the top 25 best places to work in the UK – a list that also ranked Google as No. 1.
Compared to last year, there was a noticeable absence of tech companies from this year’s list. Google was the only tech company to make the top ten. Twitter, Facebook and LinkedIn – all companies that made the top five last year – fell well below their previous ranking.
Ranking No. 2 in 2013, Twitter didn’t even make this year’s list. LinkedIn dropped 20 spots from No. 3 to No. 23, and Face…