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Showing posts from December 12, 2014

5 Great Takeaways From The “Tweeting For Champions” Keynote At SMX Social Media [VIDEO]

Being the lead social media person for a professional sports team probably ranks very highly on the “dream job” lists of a lot of our readers. Take that, and then imagine what it would be like to be the social media lead for the best team in your sport.
Last month at our SMX Social Media Marketing conference in Las Vegas, Chris Sherman and I sat down for a keynote conversation with two people who fit that description: Meghan Ryan, Marketing & Social Media Specialist for the 2013 World Series champion Boston Red Sox, and Pat Donahue, Digital Media Director for the 2014 Stanley Cup champion Los Angeles Kings.
Over the course of our almost hour-long conversation, we learned about the different approach that Ryan and Donahue — and their respective teams — have towards social media marketing. For example, the Kings don’t expect Donahue to use Twitter and Facebook to drive ticket sales, but that’s an important part of what Ryan and the Red Sox aim to do. We also learned that Ryan and her …

Google Play’s Top Apps Of The Year: Facebook Most Popular Social App In 2014

In another end of year wrap up, Google Play has released its most popular apps for 2014, along with the top downloaded content for a number of categories.
Facebook was the most downloaded social app in 2014, with MyFitnessPal leading the health and fitness category. According to the Official Android blog post announcing the top apps of the year, Health and Fitness was the fastest growing app category in the Google Play store.
Google Play Top Apps of 2014 by Category

Social: Facebook
Education: Duolingo
Health & Fitness: MyFitnessPal
Music: Pandora
Photography: Flipagram
Entertainment: Netflix
Sport: NFL Mobile
Travel: TripAdvisor

Disney’s “Frozen” won two top spots for Google Play’s top content of the year as the most downloaded movie and soundtrack. Candy Crush Saga was the most downloaded game, and The Walking Dead was the most downloaded television program.
For most downloaded books, readers showed quite a gap in preferred reading material according to the top two most downloaded novels, w…

SlideShare Launches Free Analytics

LinkedIn’s presentation sharing website SlideShare is now offering free analytics for deeper insight into content uploaded to the site.
Users can see geographical distribution of views to find out where their content is being accessed, traffic sources to evaluate which channels are bringing the most viewers, and timing to measure what days of the week and months content performs best.
We’re excited to roll out SlideShare Analytics so that all of you can access deeper content insights and better understand what resonates with your audience for free.
SlideShare says it has corrected a bug that impacted views, resulting in some users seeing an increase in views. Also, the site reports it has removed bot views, which could have the opposite effect by lowering view count, but offering a more true number.
To give users a quick overview of its new analytics platform, SlideShare put together the following presentation:

How to Use Analytics on SlideShare from SlideShare

The post SlideShare Launches …

Zuckerberg Dislikes The Idea Of A Facebook “Dislike” Button

Don’t go looking for a “dislike” button on Facebook; Facebook CEO Mark Zuckerberg said he has no interest in giving people the means to be mean.
“Some people have asked for a dislike button before,” Zuckerberg said in response to the first question in his second Q&A With Mark session today at Facebook’s Menlo Park headquarters. “They want to be able to say that a thing isn’t good and that’s not something that we think is good for the world.
“So we’re not going to build that. I don’t think there needs to be a voting mechanism on Facebook whether posts are good or bad. I don’t think that’s socially very valuable or good for the community.”
But Zuckerberg did say that Facebook has had internal discussions about giving people something in addition to the like button to express alternative emotions when the thumbs up doesn’t seem appropriate. The death of a loved one, for instance, or the sharing of a troubling news story.
“We’ve been thinking about it for quite a while,” he said. “What’s …

Facebook launches new content targeting tool and it’s FREE

As we all know, just because you post something on Facebook doesn’t mean it’s being seen by your followers. That would be silly, right? To actually, automatically serve up your content to everyone who explicitly asked for it?
Since it is so hard to get your message past enemy lines, it’s important to make the most of each message you put out there. Facebook is ready to help with that.
Facebook just rolled out 3 new tools that could help increase your engagement.
The best one is Interest Targeting. This tool lets you send your post out to only a specific subset of followers. Facebook is already doing this – picking and choosing who sees your post. With this tool, you can beat them to it and pick your own people. The assumption here is that Facebook will actually deliver your post to that chosen few. Which makes me wonder. . . . what if I pick three key words that apply to 90% of my audience? Will Facebook serve my post to the full 90% or is this just another game designed to make us feel …

Facebook Adds Call-To-Action Buttons For Business Pages

One of Facebook’s answers to marketers’ laments about plunging organic reach is to encourage them to think of Facebook Pages as a destination — a “cornerstone of their online identity” — rather than merely a publishing platform.
To emphasize the point Facebook noted last month that nearly a billion people visited Facebook Pages in October.
And today, Facebook announced a new option for Pages to display to those visitors — the ability to add call-to-action buttons to the top of Pages. The buttons — Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video — can link to any destination on or off Facebook. Dollar Shave Club tested a Sign Up button and was pleased with the results, Brian Kim, the company’s director of acquisition, said in the Facebook blog post announcing the new feature.
“Over the course of a three-week test,” Kim said, ” the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user…

See the Agenda for MarTech: The Marketing Tech Conference

Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent.
Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco, produced by Marketing Land publisher Third Door Media. Topic themes include:

the management of marketing technology, emphasizing people, processes, and organizational structure more than the technology itself
the use of marketing technology to transform customer experience
insights from leading independent analysts on the technology landscape and the patterns of marketing technology management and strategy
the major bets that are being placed in the marketing technology sector – and the hottest opportunities ahead

See the agenda!
Register Today and Save
Register now for MarTech. You get access to all of the conference sessions, keynotes, networking events, breakfast and lunches for just $1295.
MarTech is an…

Up Close With Facebook’s New Interest Targeting Tool

Facebook’s new interest targeting tool may be aimed at media organizations, but that doesn’t mean the rest of the marketing world can’t take advantage of it.
And really anyone going after the Facebook audience should be experimenting with the feature that Facebook says can help you “reach precisely the right people.” Whether that’s actually the case remains to be seen — your mileage may vary — but it’s definitely worth testing.
The feature is an expansion of post targeting for Pages, which previously allowed aiming posts to people in a number of standard demographic groups, including gender, age, language, location, and even relationship status. Targeting interests would seem to be especially interesting for brands or businesses with content that might appeal to a subset of its audience. Facebook’s example of a publisher targeting a post about a sports game story to fans of the teams could also be applied, for instance, to a company that sells sports apparel.
Interest targeting is access…