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Showing posts from December 15, 2014

Report: Apple iPhone Drives Half Of All Mobile Internet Traffic

Chitika Insights has a produced a report that shows the traffic share of different smartphone makers across both apps and the mobile web in North America. The iPhone is the leader in both categories, though somewhat surprisingly it’s share of traffic is greater on the mobile web than in the world of apps.
Chitika drew upon two sets of data for the report: half a billion mobile exchange impressions (for app traffic) and millions of ad impressions from the Chitika Ad Network (for mobile web traffic) from earlier this month.

Collectively Android devices generate roughly 54 percent of app-based internet traffic in North America. However they only generate 47.5 percent on the mobile web, compared with the iPhone’s 52.5 percent. The gap between the iPhone and Samsung devices is roughly 20 points in each case.
One might expect Android devices, with Google search so prominently featured, to collectively drive a higher percentage of mobile web traffic. Correspondingly one wou…

Reports: Mobile Apps Capture Most Internet Time, Exceed TV

Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore, which affirmed to Internet Retailer (based on previously released data) that the bulk of digital media time in the US is spent on mobile devices.
More than half of Americans’ internet time is devoted to apps with a minority of time spent on the mobile web. Below is comScore’s most recent breakdown of time spent with the internet (October 2014):

Desktop – 40 percent
Mobile App – 52 percent
Mobile Web – 8 percent

Last month Flurry reported that Americans spent more time on mobile devices than watching TV for the first time. That has been true outside the US for some time.

While there’s a very long tail of apps, the bulk of time is spent among the top 15 – 20 apps. Facebook is the number one app in the US market, capturing roughly 17 percent of all app time according to earlier Flurry data.
The post Reports: Mobile Apps Capture Most Internet Time, Exceed TV appea…

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