From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP Jeff Rohrs’ prediction that 2015 will be the year of collaboration, marketers have much to look forward to during the next 12 months.
In the age of ubiquitous connectivity, mobility, and social media, CMOs and their C-Suite brethren can no longer afford to remain siloed in organizational towers.
While everyone would like a crystal ball to forecast the future, the following CMO insights very well may be the next best thing.
Top CMO Predictions for 2015
Chris Brandt, CMO, Taco Bell Corp.
In 2015, I believe that mobile will continue to elevate the consumer retail experience and will put more control in the hands of consumers—they will have access to brands, services and products where, when, and how they want it.