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Showing posts from December 23, 2014

Nintendo And Score With Top Holiday Ads

Nintendo’s “Dad Loses” ad earned the top spot among holiday ads according to Ace Metrix.

Nintendo won the holidays according to television and video analytics firm Ace Metrix. The gaming company’s humorous, family-friendly “Dad Loses” ad scored 23.2 percent above the norm for other ads in its category..’s savings-conscious “Paid To Shop” ad was the runner up and Mazda’s heart-tugging inspirational ad, “Braeden’s Story”, came in a close third.

The company surveyed more than 500 TV viewers to rate holiday themed ads that aired between September 1 and December 15, asking them to score the ads on creative attributes such as persuasion, likeability, information, attention, change, relevance, desire and watchability.
Retail, not surprisingly, dominated the holiday list with eight of the top 15 ads. Four of the top 15 most effective ads succeeded with humor. Amazon’s “Rom-Coms” ad for Fire TV featuring football commentators Jimmy Johnson and Curt Menefee struck the laugh chord and cam…

In-App Tweet Analytics Spotted In The Wild By iPhone Users

A new Twitter analytics update may give Marketers meaningful data on the go. iPhone users have seen a new look for some Tweets, one that ties the analytics of a specific Tweet directly into the app.

Cool to see twitter analytics embedded into tweets on mobile now. Practical. #digisport
— David Childs (@DavidChilds) December 22, 2014

The button to view the analytics of a Tweet appears directly underneath the Tweet itself and clicking brings up engagement highlights that may include:

Total Impressions
Total Engagements
The percentage of users that view media
The percentage of users that Favorited the Tweet
The percentage of users who clicked to expand the Tweet

Twitter adds Analytics to iPhone app with “View Analytics Details” button — Ross Hammond (@RossGraphitas) December 22, 2014

There hasn’t been a formal announcement, but iPhone users can check their app to see if they have access.
Hattip – Graphitas & Ross Hammond
The post I…