Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Media: Time Inc's last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations online and previously inflated print prices. The current debate in the online community regarding visibility [...]
There are 2 million General Motors vehicles on the roads that were created with a defective ignition switch that cause drivers to lose control without any warning. The faulty switches have led to at least 42 deaths according to the LA Times. A recall was needed and GM found themselves looking to social media for a solution. GM tried the traditional methods, direct mail, phone calls and leveraging dealers to help resolve this deadly issue. While 99% of people became aware of the recall, the sheer number of folks getting their cars fixed was underwhelming. They then tried offering $25 gift certificates that helped spur tens of thousands of responders and tickets to auto shows and state fairs that brought in a few more thousand. Then GM hit social media.
According to the LA Times, GM used the data marketing firm Acxiom to reach a list of unengaged targeted drivers digitally. GM was able to show targeted recall ads to the unengaged users on Facebook as well as othe…
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.