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5 Trends In Local Search In 2015

Local Search is a constantly changing landscape, and that certainly has been the case in 2015! The power of local search for a local business cannot be underestimated. A Bright Local study found that local search is the most effective digital marketing channel for local businesses. Here are my top five takeaways from a crazy year in local search.1. From Seven To Three, The Google Snack PackIn my opinion, the single biggest change in local search in 2015 was the number of local results dropping from seven to three on Google’s search engine results page (SERP). These results are now lower on the page, too, with local ads taking up more premium space.Don’t expect this to change! It’s now more important than ever to be in a top-three position in Google local results. Local businesses need to prepare, because “pay to play” is here to stay.2. Near Me & Location-Based ServicesA recent Google study indicates that for local searches involving “near me” in 2014, 80% were conducted on a mobi…

Tech in 2015: Hits and Misses!

2015 was a happening year in tech. From autonomous cars to augmented reality to crazy space missions, many boundaries were broken. In the land of gadgets, there were many expected hits and some surprising misses as well. So we at Technology Personalized put our heads down and listed down the 10 hits and 4 misses in tech for 2015.HitsThe point to be noted is that this list reflects what we thought were good products. They need not be necessarily commercial hits. We just felt that these products stood out from the crowd in what was a very crowded 2015!Huawei Nexus 6PGoogle Nexus devices are always associated with compromises so much so that many believed Nexus devices aren’t meant to be perfect. Almost every single Nexus device compromised on the battery and/or the camera, but 2015 delivered a sweet surprise in the form on Nexus 6P – a beautifully designed metal unibody with top notch hardware and delicious software, carefully blended to deliver a top class experience. At USD 599 (Rs 39…

The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015

From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land’s most popular columns of the year spanned a wide range of tactics and strategies.One phenomenon that rose to the top of readers’ minds in 2015 was the perennial search for the new new tool that will give them an edge on the competition or automate time-consuming tasks. The rise of mobile marketing and the further development of social media platforms were also hot topics this year, as was the eternal search for data and insights to inform marketers’ campaigns.Read on for the top 10 columns contributed by marketing practitioners in 2015. Many thanks to those listed below and all of the other great columnists that help make Marketing Land what it’s become. Happy New Year to all our contributors and readers; may the marketing odds be ever in your favor in 2016 and beyond!What The Unofficial Death Of Google+ Means For Marketing by Travis Wright, published on 4/7/15 in the Social Media M…

2016 Resolutions For Affiliate Advertisers: 6 Steps To A Successful Year Ahead

With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in native content, continues to be a proven method to reach consumers and drive sales.Affiliate advertisers looking at ways to be most successful in 2016 should determine plans now. To get that started, here are five winning resolutions to improve your influencer network beyond measure in the new year.Reassess Your Publisher Mix With An Open MindBefore looking ahead, it’s important to look back to examine what worked best in 2015 to identify top-performing publishers and discover new insights about audience reach. Ask your partners what new techniques they have started to use to drive traffic to their site. You might be surprised to learn something new, and that information could spark ideas for 2016 strategies.Today’s modern shopper looks for the best deal, be it from a mobile app, in-store or on a coupon site. We know from our own data that Q4 is always…

MarTech Today: Twitter’s Mac Client, Big Data To Win Back Users & What’s An Ad Network?

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Twitter (Finally) Updates Its Mac Desktop Client
Dec 30, 2015 by Matt McGee
Version 4 brings desktop app more closely in line with standard mobile app experience.How Marketing Can Use Big Data To Win Back Users
Dec 30, 2015 by Josh Todd
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer.MarTech Landscape: What Is An Ad Network?
Dec 30, 2015 by Ginny Marvin
Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers.Organic Food For Thought: Our Top All Things SEO Columns For 2015
Dec 30, 2015 by Jessica Thompson
What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google de…

OnePlus 2 Mini Certified by TENAA; Images and Specifications Leaked

OnePlus launched two high profile smartphones in 2015, the OnePlus 2 and the OnePlus X, but it looks there’s no stopping sign on the company’s roadmap yet as according to a recent report, the OnePlus 2 Mini, which was earlier this month spotted in a GFXBench benchmark listing, has been certified by TENAA, the Chinese telecommunications certification authority.The listing which mentions One E1000 model number showcases a white smartphone with aesthetics matching to the budget friendly, OnePlus X. The smartphone as per the report will sport a 4.99-inch AMOLED Full HD display which is I guess is quite good given the size.It is expected to come with the Snapdragon 810 octa core processor clocked at 2.0GHz under the hood along with Adreno 430 GPU and 3GB of RAM. When it comes to the storage, there’s 16GB of inbuilt storage which can be expanded up to 128GB via a Micro SD card. Android 5.1.1 will be pre installed with the latest OxygenOS, however Marshmallow would have been nicer.According …

Microsoft’s New ‘Selfie App’ for iOS Promises to Make You Look Better Than You Actually Are

Recently, Microsoft has been migrating its apps to other platforms and in fact they have been more engrossed in optimizing the apps for non-Windows platforms. The latest App from the Microsoft stable seems to be a Selfie app called Microsoft Selfie’for iOS which seems to be squarely intended at making your mugshots look better than it actually is.Microsoft claims that the app is endowed with intelligent enhancements, noise reduction, auto exposure and themes to make the photos look better. In essence, the app works just like any other photo apps helping you tweak your selfies to look better.First when I came across the Selfie App, I perceived it to be a produce of the now famous Microsoft Garage, an impromptu innovation centre and it seems I was right. The app is simple and lets you tinker with the images and then save them in a camera roll. The app is currently not listed on the Google Play or the Windows Store but the Lumia Selfie app will fill the gap in case you are desperate for…

Is 2016 Going to See the Return of the Compact Phone?

Yes, we can make a bigger phone. We have. But the question you need to ask is: how big can your hand get?”That was Xiaomi’s Vice President Hugo Barra’s response to a query from a member of the media about why Xiaomi had not endowed the Mi 4i with a larger display. It was mid-2015 and it was high noon for the phablet – devices that tried to blend the large displays of the tablet with the features and functionality. The whole trend towards bigger displays had been triggered by perhaps the first Galaxy Note from Samsung, which presented extra display real estate like perhaps no device had before. Yes, it was big and yes, it was bulky but there was no doubting that it was also – surprise, surprise – fun to use.There was a period of resistance from other manufacturers, but towards the end of 2013 most had joined the race for bigger displays and by the time we swung into 2015, rare was the manufacturer/brand who did not have a high-profile phone in the 5.5-6.0 inch display, even the fruity…

LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra

LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting itself toward a new goal: becoming the “command center” of marketing tools.The Minneapolis-based company released on Tuesday a new product, Center, that is intended to act as the manager of leads.Until midnight on New Year’s Eve, LeadPages is accepting early adopters of Center at a lifetime, half-off discounted price of $399 annually. After that, the product will be sold at full price when it is made available in late February.Center merges and tracks leads across such solutions as email service providers, CRMs or webinar providers, so that rules on how and when to engage those leads can be set. For instance, when this lead (tracked across several tools via email address) abandons a shopping cart purchase, send this email.The actual actions, like sending an email or a text message, are directed by Center but conducted by the external tool. The company…

Marketing Day: New Twitter Mac Client, CMOs Choose Top Video Ads Of 2015 & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:30 Seconds Or Less: How To Engage The Distracted Consumer
Dec 30, 2015 by Digital Marketing Depot 30 seconds or less. This is the average length of time that consumers spend reading or listening to online marketing communications. Consumers watch TV, surf the Internet, and check new emails simultaneously, which means marketers are dealing with increasingly distracted consumers. This white paper from Oracle provides a statistical profile of today’s distracted consumer, followed […]Twitter (Finally) Updates Its Mac Desktop Client
Dec 30, 2015 by Matt McGee Version 4 brings desktop app more closely in line with standard mobile app experience.5 Essential Search Trends That Will Impact Online Revenue In 2016
Dec 30, 2015 by Jim Yu What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores fiv…

30 Seconds Or Less: How To Engage The Distracted Consumer

30 seconds or less. This is the average length of time that consumers spend reading or listening to online marketing communications.Consumers watch TV, surf the Internet, and check new emails simultaneously, which means marketers are dealing with increasingly distracted consumers.This white paper from Oracle provides a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.Visit Digital Marketing Depot to download your copy today.

via Marketing Land

Twitter (Finally) Updates Its Mac Desktop Client

Call it a late holiday present if you’d like: Twitter has finally released an updated version of its desktop client for Mac users.Version 4 is out today and Twitter promises that “it looks and feels more like the Twitter you carry with you everyday.” If you’re not a Mac user, or if you’ve only ever used Twitter’s iOS app, it might be tough to appreciate how long Twitter has ignored its Mac client. But then you look at the list of new features and you start to understand; many of these are things that have been available on mobile or via other Twitter clients for a while now:Inline video playback – You’ll see videos play directly in your feed.GIFs support – See animations without leaving your timeline.Group Direct Messages – Create and receive private notes with up to 50 people.Mute – Silence specific accounts so you no longer see them in your feed.Today Center Widget – Get your Twitter Highlights right on your desktop.Dark Theme – Now you can see the world in black or white.Updated de…

5 Essential Search Trends That Will Impact Online Revenue In 2016

The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting engagement for brands and helping their content attract the desired audience.Although the content itself has a central role to play in the conversion of customers, the importance of the more technical side of search optimization should not be overlooked. The industry maturation has also impacted where brands need to focus their efforts on the behind-the-scenes tasks that help to drive content forward and into the limelight.Here are five SEO trends brands should pay close attention to as they move into the New Year.1. Mobile Apps Will Need To Be OptimizedMobile apps are likely to become an increasingly significant factor for search and brand exposure in 2016. The year 2015 alre…

No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1

SEO (search engine optimization) has come a long way.After experiencing the “wrath of Google” years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done correctly (and ethically), there is no match for the longevity, consistency and quality of the lead flow you’ll experience from SEO. Today, I want to offer you an insider’s view of how to do this well.All of my businesses are built entirely on organic SEO, and if I were to stop doing everything today, they would continue to experience high-quality lead flow consistently for many months to come. This just isn’t the case with paid traffic. Of course, the best marketing systems utilize both organic and paid traffic.In this article, I’ll give you my thoughts on a time-tested and proven strategy for creating your SEO regimen.[Read the full article on Search Engine Land.]

via Marketing Land

Polaroid Forays Into Indian Market with Cube, Cube+ Action Camera and a Pocket Sized Photo Printer

GoPro rivaling action camera maker Polaroid has set it foots in the Indian market with the Polaroid Cube, the Cube+ and a pocket size Polaroid ZIP printer. The company seems to be targeting the younger folks to use their products and eventually with Polaroid’s foray into the Indian action camera market we just got a new option to try out.Lately, action cameras have been garnering quiet a lot of traction as it can be used by folks on the move, be it the water sports activities, mountain climbing, rappelling or even bike rides. The Polaroid should be able to distinguish itself from the other products in the market since it has been in the Imaging industry from quiet a long time and this expertise can be used to leverage the functionality of the products.Polaroid CubePolaroid Cube is a Cube shaped action camera which can be used for capturing several sports events and travel. The essence here is that the action cameras will come in handy for several occasions and its left to the user’s i…

From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015

Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade into obscurity.In 2015, nowhere was that more evident than with Google+, which went from a “ghost town” to the announcement that the platform would be split, to a rebirth of sorts with a big redesign and a focus on Communities and Collections. What will the new Google+ mean for marketers, and should it even stay on our radar? Mark Traphagen’s piece provided some insight into this as well as some predictions on where it’s headed next.Readers were also interested in understanding the key components that make up a successful social media marketing strategy. From increasing brand awareness to building social influence, readers were looking for ways to take their social media campaigns to the next level.And of course, we can’t ignore the social media behemoths, Facebook and Twitter. When Facebook updated its News Feed algorithm earlier this year, markete…

How Marketing Can Use Big Data To Win Back Users

When marketers talk about “win back” strategies, they are usually referring to campaigns created to get churned customers to re-engage. However, this traditional view consistently delivers minimal win backs because the programs are executed after the battle has already been lost.Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that tends to bring back the least profitable and highest-maintenance customers.In the end, winning back lost customers is a losing strategy; instead, marketers need to win back customers before they churn.So, how can you keep more customers and avoid having to win them back? It’s about thoughtfully engaging with users in the moment during every interaction.That may sound obvious…and daunting. But what it really comes down to is being smart about your customer data.Here are four sure-fire ways to make sure you are focused on the right areas:Embrace The Customer Life CycleIf you’re p…

Microsoft Slated to Launch the Surface Pro 4 in India on January 7

Microsoft has geared up to launch the Surface Pro 4 in India on January 7, the launch news was carried out by Satya Nadella himself who had also announced at an event in India earlier that the Surface Pro 4 will be launched by the end of this year. In order to bring down the base price, Microsoft would also be introducing the Surface Pro 3.The Surface Pro 4 will be announced along with the availability and the pricing. The base version of the Surface Pro 4 is expected to cost anywhere between Rs 65,000 to Rs 70,000 which brings it to the vicinity of MacBook Air. Now seems to be the best time for Microsoft to promote the Surface Pro in India as it is piggybacking on the success of Windows 10 which has already been able to capture 10% of the PC Market share.We hope Microsoft bundles up the Surface Pro 4 with additional goodies to make the deal appealing. The invite mentions ‘Start fresh on a brand new surface’ which is definitely a witty reference to the Surface Pro 4.A quick glance at …

The Secret Formula For Irresistible LinkedIn Connection Requests

What are the most boring 11 words in the English language?“I’d like to add you to my professional network on LinkedIn.”OK, maybe that’s a bit of stretch, but not much.Aside from using a ridiculously bad LinkedIn profile photo, using the default connection request message is one of the biggest mistakes you can make on LinkedIn.Less people will accept your requests. Worse yet, your account could be banned!Don’t let this happen.So what’s the key to getting people to connect with you and your brand on LinkedIn? The secret is all in writing an irresistible connection request.Before we discuss that formula, let’s quickly look at the three methods marketers can use grow your LinkedIn network.1. Connect With People You KnowConnecting with people you already know is a good way to start.This step is insanely easy. Tons of people you already know are using LinkedIn.Navigate your way to LinkedIn’s Add Connections page. It’s here that LinkedIn will ask you for an email address and start the proces…