Google’s football-related search results are moving even further beyond the old “10 blue links” interface, with video content from the NFL and its official cable channel, the NFL Network. This weekend, Google’s search results will feature in-game highlights from Super Bowl 49 between the New England Patriots and Seattle Seahawks.
The NFL and Google have announced an agreement to show NFL game highlights right in Google’s search results on the desktop, tablets and mobile phones. Here’s how the NFL is describing the way this content will look:
A simple Google search will display official NFL video along with related news and information all delivered to the user in one distinct box at the top of the search results. Kickoff time and broadcast information for every NFL game will also be prominently displayed in Google Search.
You can see this in action today. A search for “super bowl” brings up the typical Google onebox display with game information, and now includes the NFL’s official 4-minute-plus game preview video.
Clicking the video icon generates a popup screen where the video plays over the search results page. It’s not clear what specific queries will produce videos, but you can assume it’ll be just about anything Super Bowl-related this weekend — and then a lot more queries when next season begins this summer.
Google will, of course, make money via the search ads that appear with NFL-related queries and the new video content. Re/Code reports that Google and the NFL will share those ad dollars.
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