Skip to main content
Instapage

Facebook Wants To Help Publishers Fix The Mobile Reading Experience

Facebook chief product officer Chris Cox at the 2015 Code Media conference.

Asa Mathat



Facebook is making a case to publishers that the social network can do a better job serving their content on mobile phones.


That news comes straight from Facebook’s chief product officer Chris Cox, who talked at length about the effort during an hour-long interview with Re/code’s Peter Kafka Tuesday night at the Code/Media conference at The Ritz-Carlton in Laguna Niguel, Calif.


“Reading news on a smartphone is still a really bad experience most of the time,” Cox said. “It’s slow, especially in the developing world, where it can take 30 or 45 seconds for a piece of content to load.


“We want to try and make that a better experience for publishers.”


What that would mean exactly is still unclear. Cox said talks with publishers are still in the beginning stages and that how publishers’ content would be displayed is still up in the air. He said publishers — he didn’t name any specifically — have been wary when first approached, wondering about Facebook’s motives and worrying about giving up control over their content, but that discussions have been positive.


He said the move is part of Facebook’s effort to communicate more with publishers, provide them better publishing tools and in general be less of a “black box.” Prodded by Kafka, who asked tough questions about some publishers’ fears that Facebook would one day make their websites obsolete, Cox insisted that Facebook wants to be a partner not a conquerer.


“We don’t want to try and devour and suck in the Internet,” he said.


For more coverage of Cox’s interview, see Re/code’s live blog.


The post Facebook Wants To Help Publishers Fix The Mobile Reading Experience appeared first on Marketing Land.






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Crimson Hexagon Now Offers Access To Tumblr Firehose

Analytics provider Crimson Hexagon announced today that it has joined Tumblr’s Preferred Data Partners program, and now can offer customers access to insights about Tumblr’s full firehose of public activity.Boston-based Crimson Hexagon provides analytics for brands and agencies, analyzing consumer behavior on Twitter, Facebook, Instagram, Sino Weibo, Google+, YouTube, blogs, forums, review sites and other online platforms. The Tumblr integration offers Tumblr data for all public posts since October 2014 and will enable customers to track brand mentions and logos, measure conversation volumes and analyze sentiment drivers on Yahoo’s network.Crimson Hexagon has given several clients beta access to Tumblr data since the beginning of the year; among them is marketing agency VML, which has been pleased with the results.“By using Crimson Hexagon’s Tumblr data, we have expanded our view of online conversation, which allows us to discover new communities of brand-loyal customers for our clien…