Skip to main content

Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]

For the second year in a row, Google was the most talked-about brand in online conversations in 2014 — but it was Disney that scored best for the most positive sentiment in online discussions.

Those are a couple conclusions from social analytics company Infegy and its The World’s 50 Most Popular Brands report. The company analyzed discussions of more than 800 brands across the web, crawling major social networks like Facebook and Twitter, along with blogs, forums, review sites and news websites.

Google held on to the top spot as the most discussed brand even though there were 30 percent fewer mentions of the company in 2014 than the year before. But Google was down near the middle of the pack with only 69 percent of its mentions being positive. A further 26 percent were classified as negative, with the other five percent “mixed.” Much of the online conversation about Google was focused on devices (like the Nexus) and apps:


The rest of the top 10 most mentioned brands are as follows, along with a comparison to their 2013 rank:

2.) Twitter (unchanged)

3.) Facebook (up 1)

4.) Apple (up 1)

5.) Tumblr (down 2)

6.) Disney (unchanged)

7.) Microsoft (unchanged)

8.) BMW (unchanged)

9.) YouTube (unchanged)

10.) Nike (up 3)

Disney won the sentiment battle, with 86 percent of its mentions positive compared to only 11 percent negative mentions. CNN fared the worst, with only 41 percent positive mentions. It and Fox News both had 52 percent negative mentions last year.

Chevrolet suffered the biggest drop in overall mentions, falling from No. 33 to No. 46. Chipotle saw the biggest gain, moving up from No. 40 in 2013 to No. 30 last year.

The post Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study] appeared first on Marketing Land.

via Marketing Land


Post a Comment

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…