Skip to main content

VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years


Venture capitalist Ashu Garg predicts marketers are going to be spending ten times what they currently spend on marketing technology over the next ten years.

In Garg’s recently published “MarTech and the Decade of the CMO” white paper, the general partner at Foundation Capital says he expects the current $12 billion CMOs invest in software and technology will climb to $120 billion by 2025.

The CMO of tomorrow is the data nerd of today.

According to Garg, only one percent of marketing budgets currently go to software/tech investments. He forecasts this amount to increase substantially over the next decade as the role of the CMO transitions into what Garg defines as the “CeO” or Chief Experience Officer, “owning the end-to-end customer experience.”

Decade of the CMO tech spend

“While the growth rate of overall marketing spend will remain unchanged,” says Garg, “Its composition will change dramatically and technology will command a larger share of the budget.”

Garg’s paper lists a number of other marketing forecasts, including how more than 80 percent of all media will be consumed digitally by 2020.

“We predict that consumers will spend more than 50 percent of their time consuming media (or 360+ minutes per day) on their mobile devices,” writes Garg who goes on to claim 100 percent of all print, radio and television advertising will be sold programmatically eventually.

The paper references a Gartner survey of CEOs that listed digital marketing, e-commerce and customer experience management as the top three most important technology-related business needs, driving home the point that the three leading overall technology-related priorities for CEOs all fall under the responsibility of the CMO.

CEOs Rank Top 3 Most Important Technology-Enabled Capabilities To Improve Business

Decade of the CMO tech investments

Garg’s paper makes the case that to survive in the coming years, CMOs will need to focus on: marketing ROI, media buying, content creation, mass personalization and taking a larger role in closing the deal.

The full paper can be downloaded from Foundation Capital’s website here: MarTech and the Decade of the CMO: How the software revolution will grow 10X in 10 years.

The post VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years appeared first on Marketing Land.

via Marketing Land


Post a Comment

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…