Skip to main content

Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools


What’s the best social media management platform? That depends on who you ask. So it’s wise to ask a lot of people, which is essentially what G2 Crowd does on its business software review site.

And after crunching the numbers from 600 reviews by business professionals, G2 Crowd reported today that Sprout Social, HootSuite and TweetDeck are its top-ranked social management tools for spring 2015.

G2 Crowd put those three platforms in its Leader category, which indicates a high customer satisfaction score and a substantial market presence. Sprout Social received the top customer satisfaction score — 96 out of 100 — among the 14 tools listed in the report. HootSuite’s customer satisfaction score was 93 and TweetDeck’s 60. The scores are all normalized to be relative to the other tools rated.

G2 Crowd ranked AgoraPulse, Sendible, Viralheat, Buffer and GroSocial in the High Performer category, which is made up of tools with lower market presence and high customer satisfaction. AgoraPulse had a customer satisfaction score of 94, second only to Sprout Social overall. Sendible’s satisfaction score was 76, Viralheat was 75, Buffer 73 and GroSocial 67.

G2 Crowd limited the report to tools receiving at least 10 reviews in its system, which currently tracks 85 products. In general, reviewers reported a high level of satisfaction for the tools in the report; on average reviewers said they were 85% likely to recommend the product that they use.

Here’s the G2 Crowd Grid:


You can view a real-time version of the G2 Crowd Grid here.

The post Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

In the age of RankBrain, these foundational SEO issues still matter

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway. Some SEO tasks are critical and cannot be ignored; others just aren’t worth your time.Prioritizing an SEO task list is crucial. Focus your resources on SEO work that is actually going to improve rankings, increase clicks and drive revenue. Most companies should focus on engagement SEO work, but technical tasks can’t be ignored completely — especially if you have major problems.[Read the full article on Search Engine Land.]

via Marketing Land