Skip to main content

LG G4 Confirms the Premium-Mainstream Split in Android Flagships

When LG unveiled its G4 flagship day before, it rounded off the flagship fleet for the current Android generation, the most notable of which are the Samsung S6 Edge, the HTC One M9, the Sony Xperia Z4, the Xiaomi Mi Note Pro, the Honor 6 Plus, the Nexus 6, the Moto Turbo, the Lenovo Vibe Z2 Pro, the Asus ZenFone 2, and the OnePlus One.


Cast a look at that list, factor in the fact that most pundits expect the LG G4 to cost in the vicinity of (and some even say well in excess of) USD 650, and a divide becomes visible. On the one hand, you have devices that offer a premium experience at a premium price (generally well above USD 600 and some even close to four figures) in which you have the likes of the One M9, the Xperia Z4, the S6 Edge, the Nexus 6 (oh, the irony!), the Moto Turbo and the G4, and on the other you have devices that claim to offer a similar experience but at prices that are lower, and in some cases, embarrassingly lower than what the premium priced flagships cost – for instance, the OnePlus One comes with a price tag of under USD 350 in India, and the Xiaomi Mi Note Pro costs around USD 371. Even the relatively ‘expensive’ device in that group, the Vibe Z2 Pro comes for about USD 475 in India.

Counter balance that with the fact that the most affordable device of the ‘premium’ segment, the Moto Turbo (Moto Maxx globally), sells for about USD 660 in India, and it becomes apparent that there is a new split in the Android flagship segment.

On the one hand, you have the premium pricing players, and on the other is a breed of manufacturers looking to deliver great specs at a relatively lower price. Hey, the world’s first smartphone with 4GB RAM, the Asus ZenFone 2’s most expensive avatar comes for as little as USD 363 in India, and the Honor 6 Plus throws in dual 8.0-megapixel cameras for about USD 419.


The differences extend beyond pricing – the lower priced players seem to rely heavily on selling exclusively online and on social networking campaigns while the premium players stick to conventional channels of sales as well as media (ad campaigns in print and electronic media still rule for them). And while the higher priced brands tend to train their guns on the iPhone, the lower priced ones are not averse to taking a poke at their higher priced brethren.

Now, we know that there are those who will say that there were always high-priced flagships and relatively lower priced ones, but what we would like to point out is that in the past, the ‘lower priced flagships‘ came from local brands which fought mainly on price and generally compromised on specs, performance and even design. Now, anyone who has seen a OnePlus One, a Honor 6 Plus, ZenFone 2, a Mi Note Pro or a Vibe Z2 Pro will tell you that they pull no punches in the design, hardware or performance departments.
A year ago, people looking for a high-end Android device were torn between the HTC One series, the Samsung Galaxy S series, the Sony Xperia Z series and the LG G series. Today, people still think of this awesome foursome, but – and this is quite a massive ‘but’ – they are also considering the offerings from what we call the ‘high spec – low price‘ price players. There are those who insist that a person wanting a premium device will not even think of investing in a much lower priced device, but if we had a penny for every time someone has asked us whether they should go for a OnePlus One or HTC One M8 (the One M9 had not been released at the time), we would have made a pretty penny. No, we are not saying that the “high spec – low price” players will clean out the premium priced ones, as some pundits are saying – but judging from the success enjoyed by the likes of Xiaomi, OnePlus and Lenovo, they are certainly not doing badly at all. They might not have the sort of ‘brand equity’ built over time that the likes of Samsung, HTC, Sony or LG have, but what they do possess are killer prices with a very decent hardware-design blend.

The premium segment might prefer to stick to its higher-price tags, but what cannot be denied is that there is a new kind of flagship docking in the Android harbor. It does not look bad at all, it has a pretty powerful crew in terms of hardware and software, and those wanting a cruise on it need not shell out a premium price. It will not sink the exclusive premier high-end fleet yet, but it will give consumer an alternative to shelling out a bomb for high quality.

Yeah, Android just got a bit more fragmented. And this time, it is not on OS versions, but on flagship prices.

And this is one fragmentation we are not complaining about. Not one bit.

© Raju PP for Technology Personalized, 2015. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so we can take legal action immediately. If you are on Twitter you can follow me @rajupp! | Permalink |

The post LG G4 Confirms the Premium-Mainstream Split in Android Flagships appeared first on Technology Personalized.


Related Stories

from Technology Personalized


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…