Skip to main content

Nokia Coming Back As Android Smartphone Brand In 2016

Nokia logo

Stephen Elop, then Nokia CEO, famously said that the Android OS didn’t offer the company a sufficient opportunity for differentiation in the global smartphone marketplace. Accordingly Nokia exclusively adopted the Windows mobile OS instead.

As we know the company didn’t have much success with its Windows-based Lumia smartphones and sold that division to Microsoft. Elop went back at his old employer (Microsoft) and Nokia exited the smartphone business.

However as we previously discussed and as Re/code is reporting now, the company is coming back as a mobile hardware brand. This time, however, the model is brand licensing, with the relatively successful N1 tablet as the template. Last fall Nokia CEO Rajeev Suri said that Nokia would be licensing its brand to third parties as a way to get back into the devices market.

Short-lived Nokia X Android phone

Nokia X

In addition to a statement that Nokia is working on virtual reality, the relatively new information in the Re/code report is that Nokia smartphones will be coming to market in 2016 after the Microsoft non-compete expires. And these Nokia smartphones are certain to be Android handsets.

For a very brief time earlier this year Nokia released the Android-based Nokia X, X+ and XL (image above). These handsets were reportedly in development before the Microsoft acquisition. Before they could prove themselves or fail Microsoft decided to discontinue the lower-end smartphones.

While the market is no less competitive today than two years ago, these new Nokia devices will give us an opportunity to see what might have happened if the company had originally elected to develop Android phones instead of striking an exclusive OS deal with Microsoft.

The post Nokia Coming Back As Android Smartphone Brand In 2016 appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…