Skip to main content

Posts

Showing posts from May, 2015
Instapage

Why I Switched to Genesis Theme from Thesis Theme

When it comes to the architecture of my blog, I prefer to use the best blogging tools I can find, whether the product is related to hosting, SEO tools or my WordPress theme. When we use the best products available, we are likely to have fewer headaches to deal with, and we can focus more on […]Why I Switched to Genesis Theme from Thesis Theme is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

LG G4 Dual SIM to be Priced at Rs. 51,500 in India; Launching in Third Week of June

LG G4 – the latest flagship Android smartphone from the other South Korean giant is yet to hit the Indian shores, but looks like the company is trying out a different pre-launch and marketing strategy this time. Instead of holding on to the pricing till the day of the launch, LG has (sort of) revealed the price for the G4 in India – Rs. 51,500 (~$800).The exact model of LG G4 which goes on sale will be LG D818N which is a dual SIM variant of the international version announced few weeks back. The phone will be up for pre-order (you got to pay the full price up front) soon and has some attractive offers as well. In addition to getting an entry to the mega launch event, customers pre-ordering the phone also have a chance to receive their unit right from Mr. Amitabh Bachchan, the legendary superstar of Bollywood.Other offers include-Free LG G4 Mettallic Finish Back Cover worth Rs.2000/- inside box.Free One Time Screen Replacement worth Rs.6500/-.Free Extra Battery with Charging Cradle wo…

Windows 10 Probably Goes on Sale on Aug 31; Pricing Details Leaked by NewEgg

It’s not easy to keep things under wraps for a long time. Ask Microsoft, and they’ll tell you how impossible it is, when it comes to the launch of a new Windows OS version every single time. NewEgg, the popular online retailer has spilled the beans this time, leaking the pricing for OEM copies of Windows 10 and Windows 10 Pro and also the date it goes on sale!First reported by ZDNet, the details at NewEgg.com reveals the following details – Windows 10 release date is on August 31st 2015, and the pricing for the OEM copy of Windows 10 Home is $109.99, while Windows 10 Pro is priced at $149.99!Of course, Microsoft can still alter both the pricing and the release date, but assuming they won’t, the small system builders can grab a copy of Windows 10 Home/Pro by pre-ordering on NewsEgg for the above mentioned prices. Just in case you’ve forgotten, the prices are $10 more than what we saw for the respective editions of Windows 8 back in 2012. Microsoft has already clarified that the Windows …

Dear Phone Manufacturers, Stop the DSLR Camera Comparisons Please!

Dear Phone Manufacturers/Brands,It has been raining phone launches of late, and while most of the attention still is hogged by the design-processor-display-price quartet, a recent trend that I’ve observed in many of your events is a stress on the camera of your phones. From Samsung on the Galaxy S6 to Huawei on the Honor 6 Plus to Xiaomi on the Mi 4i (yes, yes, Hugo Barra DID talk about HDR mode), the camera suddenly has got increased importance as far as being a phone component goes.Now, this is certainly not a bad thing – after all, phones take more pictures today than do “normal” cameras, and rare indeed is the waking hour that passes in many of our digital lives without our being involved with a phone’s camera in some: whether it is seeing someone take a picture, seeing a picture taken by someone, or taking one ourselves. There are thousands of apps based around photographs and cellphone photography has got so important that Google’s announcement of Google Photos got as much atten…

Marketing Day: Facebook Gets GIFs, CMOs Weigh In On Video Metrics & U.S. E-Commerce Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out
Facebook joins the other major social networks in supporting animated GIFs.Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success.U.S. E-commerce Retail Sales Hit $261B In 2013, Annual Census Data Shows
Sales topped $261 billion in 2013 and accounted for larger percentage of total sales than in 2012.5 Research-Based Findings Show Content Marketing Beats Native Advertising
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market
Google Wallet failed; Android Pay will likely succeed. Like the initial vers…

Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out

Facebook is finally supporting animated GIFs, but the social network hasn’t fully turned on the spigot so the utility for marketers is still limited.Up to now, Facebook has been the only major social network to not display GIFs, long a staple of short-hand online communication. Twitter added the feature last June, joining Reddit, Tumblr and Google+ in the silent-motion camp and giving brands another way to attract consumer attention.Of course, Facebook has leaned heavily on video that autoplays silently in the News Feed as an alternative, but GIFs are a more casual and lightweight content item. Previously, if you wanted to make a GIF appear on Facebook, you had to use a third-party workaround. Now, all you have to do is drop a link to a GIF from any online source — Imgur, Tumblr, etc. — into the Facebook update box and the GIF will appear as a preview. To avoid clutter in your post, you can remove the link before posting. When Twitter turned on GIF support last year, brands immediately…

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark.Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds. But, do any of these metrics matter if a video fails to achieve true engagement with the viewer?“Our consumers are increasingly viewing videos across their screen of choice, so we’re always looking for effective ways to engage with them during that experience,” says Taco Bell’s VP of media and sponsorships Juliet Corsinita.According to Corsinita, the industry is still in the early days in the scope of media available to brands, and the guidelines for video measurement standards are continuing to evolve.To get a true “view” of the marketing metrics that matter, we asked four top brands how they measure the success of their video efforts. AARP, Tough Mudder, Wix.com and Porch.com have all achieved subst…

U.S. E-commerce Retail Sales Hit $261 billion in 2013, Annual Census Data Shows

E-commerce sales for U.S. retailers grew 13.6 percent to $261 billion in 2013, up from a revised $229 billion in 2012, according to the latest annual report from the U.S. Census Bureau.Taken from a compilation of survey data, the E-Stats 2013: Measuring the Electronic Economy report shows retail sales accounted for 5.8 percent of total sales in 2013, up from 5.3 percent in 2012. Total sales increased by 3.8 percent to $4.5 trillion in 2013 from a revised $4.3 trillion in 2012.The largest retail merchandise category for e-commerce sales in 2013 was Clothing and Clothing Accessories, which includes footwear with $40 billion.The full-year report, published this week with 2013 and revised 2012 estimates, summarizes e-commerce statistics from 2013 annual surveys, including the Annual Retail Trade Survey (ARTS). The full E-Stats report is available here.The post U.S. E-commerce Retail Sales Hit $261 billion in 2013, Annual Census Data Shows appeared first on Marketing Land.

via Marketing La…

Flagships Lumia 940 and Lumia 940 XL Rumored to get 3GB RAM, 20 MP rear Camera, USB Type C Connectors

Leaving aside for a moment all the craziness following the Google I/O conference, it’s time to have a look at how are things looking for Microsoft, who is trying hard to increase the marketshare of its mobile operating system. The upcoming Windows 10 Mobile will probably help with that but Microsoft also needs some impressive devices to convince customers to buy them.And it seems that Microsoft plans to come up with some impressive specs and features in its upcoming smartphone, rumored to be the Lumia 940 and Lumia 940 XL. Back in March, we reported on a rumor which was suggesting that they could get an iris scanner for niometric authentication along with support for a docking station. Now we’ve got some fresh intel which further suggests the phones are indeed going to get some impressive features.According to a fresh report coming from WMPowerUser.com, the upcoming Lumia 940/940 XL duo is said to come with some nice specs, such as a 3GB RAM32GB of internal storage, and a 20 MP rear…

5 Research-Based Findings Show Content Marketing Beats Native Advertising

Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification.As the need for these three revenue-generating tactics has grown, Google Trends shows interest in content marketing and native advertising mirrors the growth of interest in these areas.The lifeblood of the most talented content marketing agencies is the ability to create data-driven campaigns that naturally earn high-authority press. Now, these same high-authority publishers are beginning to offer their own content creation via native advertising.But do businesses truly understand how the efficacy of these two similar approaches differs?In the past month, Fractl teamed up with Moz in an effort to create a research-based report on the efficacy of content marketing versus native advertising. (Full disclosure: Fractl is a content marketing agency.)The foundation of our study was a 14-question survey of over 30 different agencies specializ…

Android M will Back up App Data and Settings by Default

We’ve seen Google yesterday announce the developer preview of Android M, with the OS itself said to be available later this year. However, even if it’s still in its preview form, we’ve already got glimpse of some interesting feature that it’s going to bring, such as improvements in power management and storage, among others.Another advancement that we’re going to witness in the next Android version is the backing up of app data and its settings by default. Google revealed the information through an official developer entry, saying the following on its Developer Android website:“Users often invest significant time and effort creating data and setting preferences within apps. Preserving that data for users if they replace a broken device or upgrade to a new one is an important part of ensuring a great user experience. Devices running the Android M Preview system help ensure a good experience for users in these circumstances by automatically backing up app data to Google Drive. The app d…

An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market

Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near clone of Apple Pay, its functionality and its strategy.Beyond the complex payments backend one of the things that Apple really got right with Apple Pay was the ability to hold the iPhone over an NFC terminal and execute the payment without opening an app. Google has exactly duplicated this in Android Pay — except for fingerprint authentication, which will come with Android M.The old Google Wallet in-store payment experience required users to launch an app before initiating payment. While this doesn’t seem like a big deal in the abstract in practice it was and didn’t make paying with Google Wallet much easier than swiping a plastic card. Not needing to launch an app expedites the payment process dramatically.As reported, Google Wallet will survive as a peer-to-peer payments tool. As an aside, it’s interesting that Google didn’t call Android Pay “Google Pa…

Mobile Emoji App Helps Abused Kids Express Themselves

In an effort to make it easier for kids to talk about the less happy aspects of life — such as the difficulty of having alcoholic parents, feeling ill, having dark thoughts or getting abused –Swedish non-profit BRIS has launched Abused Emojis, an iPhone keyboard app which allows for the expression of feelings about the aforementioned situations. The organization, which runs a hotline for children, hopes Abused Emojis will make it easier for kids to talk to others about sad feelings and situations where they have been treated badly. The end goal is just that: encouraging kids to communicate about their problems so that friends, family and BRIS can help.The emoji app, created by Swedish agency Garbergs, is of the cut and paste variety rather then the smoother tap-to-insert variety, but that was likely done so the non-standard emojis insert as images and are visible across all devices.Explaining the thinking behind the app, the BRIS About page states:Every day we have contact with hundred…

Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content

Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources into building them on their websites and mobile apps.But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand. You can’t just install comments on your blog or add a Twitter widget to your homepage and expect readers to line up at the velvet rope.Tools like these give your visitors a way to interact with your content, and they often increase audience engagement and time-on-site — but if you stop there, you’re barely scraping the surface of their potential. You need to dig deeper to hit the goldmine. When used strategically, these tools and the content they create as a result can have an impact on purchasing decisions (and leave you seeing dollar signs).Your website is the No. 1 place consumers go when they want to keep in touch with your brand. What d…