Skip to main content

An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market


Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near clone of Apple Pay, its functionality and its strategy.

Beyond the complex payments backend one of the things that Apple really got right with Apple Pay was the ability to hold the iPhone over an NFC terminal and execute the payment without opening an app. Google has exactly duplicated this in Android Pay — except for fingerprint authentication, which will come with Android M.

The old Google Wallet in-store payment experience required users to launch an app before initiating payment. While this doesn’t seem like a big deal in the abstract in practice it was and didn’t make paying with Google Wallet much easier than swiping a plastic card. Not needing to launch an app expedites the payment process dramatically.

As reported, Google Wallet will survive as a peer-to-peer payments tool. As an aside, it’s interesting that Google didn’t call Android Pay “Google Pay,” which would have given it some continuity with Google Wallet. However Android Pay is positioned as an “open platform,” so the Android brand is more consistent with that notion.

Following Google’s earlier Softcard acquisition, the company has cleared the way to have Android Pay pre-loaded on US Android handsets. Accordingly, Android Pay will be on new AT&T, Verizon and T-Mobile Android smartphones. It will work with Visa, AmEx and Discover and NFC terminals in stores.

Like Apple Pay it will also support in-app purchases.

Android leader Samsung bought a company called LoopPay that offers a technology that doesn’t require NFC to work with existing POS systems. The company will be rolling that out in addition to fingerprint authentication on its new devices.

Samsung believes it’s competing with Apple but its really competing here with Google. I’m going to predict that Android Pay will overwhelm Samsung Pay because of its platform level integration and in-app payments, which developers are likely to adopt quickly and widely.

While most financial analysts are focused on the in-store dimension of these payments tools the real action in the near term is with in-app payments, which will take off quickly for both e-commerce and offline transactions (think Uber). The fact that Apple Pay and Android Pay offer nearly identical functionality — and the fact that Apple and its partners have educated the market — will help Android Pay gain rapid adoption and advance the market as a whole.

The post An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…