Skip to main content
Instapage

Facebook Rolling Out Significant Upgrades To Ads Manager & Power Editor

facebook-f-logo-1920

Facebook Advertisers will soon see major enhancements within their ad interfaces. Big improvements are coming that will increase the congruity of ad creation and editing with data and metrics as well as the usability and searchability within an account. Both Ads Manager and Power Editor tools will be given upgrades:

“We’ve been working closely with marketers and agencies of all sizes to understand what they need to improve the process of buying, optimizing and managing their ad campaigns. These significant upgrades to Ads Manager and Power Editor reflect our commitment to drive measurable business objectives.”
-Matt Idema, Director of Ads Product Marketing, Facebook

Here’s a deeper look into the enhancements of the main two Facebook projects.

Facebook Ads Manager Improvements

The standard web interface for ads, Ads Manager, will become much more useful thanks to the inclusion of ad metrics in with the tool. Historically Ad Manager has been ideal for Marketers looking to create campaigns and ads, but has fallen short on the reporting aspect. The new changes will bring data directly into the same location where ads are being created and manipulated.

Included in Ads Manager campaigns, sets and ads will be the performance, audience and placement results. The date range will be adjustable and performance data can be filterable by objective, metric, delivery status and other options. Maybe the biggest boon to marketers will be the ability to save and send reports at set intervals.

Lastly, Ads Manager will gain some enhanced Power Editor type options that will bring much needed bulk edits to the interface. Users will now have the ability to edit multiple ads, bids, targeting in one fell swoop. Each campaign, set and ad will also have the ability to be duplicated directly within Ads Manager.

Facebook Power Editor Improvements

Ads Manager isn’t the only Facebook tool in town getting a facelift. Power Editor, the advanced Facebook ad tool, will offer advertisers a larger layout with an edit pane for extra efficiency as well as enhanced search. The new layout will allow for advertisers to have more working space for quicker ad editing.

The search feature will allow for searching by name or ID as well as the filtering by delivery status or objective. A “recently edited” and “recently uploaded” filter will also exist to keep recent updates within arm’s reach.

These upgrades are currently being tested by a small percentage of advertisers and will begin rolling out elsewhere starting today. For more information see the official blog post from Facebook.



via Marketing Land

Comments

Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…