Facebook Advertisers will soon see major enhancements within their ad interfaces. Big improvements are coming that will increase the congruity of ad creation and editing with data and metrics as well as the usability and searchability within an account. Both Ads Manager and Power Editor tools will be given upgrades:
“We’ve been working closely with marketers and agencies of all sizes to understand what they need to improve the process of buying, optimizing and managing their ad campaigns. These significant upgrades to Ads Manager and Power Editor reflect our commitment to drive measurable business objectives.”
-Matt Idema, Director of Ads Product Marketing, Facebook
Here’s a deeper look into the enhancements of the main two Facebook projects.
Facebook Ads Manager Improvements
The standard web interface for ads, Ads Manager, will become much more useful thanks to the inclusion of ad metrics in with the tool. Historically Ad Manager has been ideal for Marketers looking to create campaigns and ads, but has fallen short on the reporting aspect. The new changes will bring data directly into the same location where ads are being created and manipulated.
Included in Ads Manager campaigns, sets and ads will be the performance, audience and placement results. The date range will be adjustable and performance data can be filterable by objective, metric, delivery status and other options. Maybe the biggest boon to marketers will be the ability to save and send reports at set intervals.
Lastly, Ads Manager will gain some enhanced Power Editor type options that will bring much needed bulk edits to the interface. Users will now have the ability to edit multiple ads, bids, targeting in one fell swoop. Each campaign, set and ad will also have the ability to be duplicated directly within Ads Manager.
Facebook Power Editor Improvements
Ads Manager isn’t the only Facebook tool in town getting a facelift. Power Editor, the advanced Facebook ad tool, will offer advertisers a larger layout with an edit pane for extra efficiency as well as enhanced search. The new layout will allow for advertisers to have more working space for quicker ad editing.
The search feature will allow for searching by name or ID as well as the filtering by delivery status or objective. A “recently edited” and “recently uploaded” filter will also exist to keep recent updates within arm’s reach.
These upgrades are currently being tested by a small percentage of advertisers and will begin rolling out elsewhere starting today. For more information see the official blog post from Facebook.
via Marketing Land