Skip to main content
Instapage

Amazon’s Prime Day Promises To Eclipse Black Friday

Amazon Prime Day

In honor of Amazon’s 20th anniversary the company is hosting “Prime Day.” It’s a one-day shopping extravaganza on July 15, 2015, which the company says will rival Black Friday. Only Amazon Prime members are eligible to participate.

Beyond a celebration this is an effort to boost the number of Prime subscribers. Amazon says that deals will span shopping categories, “from electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more.”

According to analyst estimates Amazon Prime now has more than 40 million subscribers globally. Prime members are the most loyal and engaged Amazon shoppers. According to a January report from Consumer Intelligence Research Partners, Amazon Prime members spend roughly $1,500 a year compared with less than half that amount ($625) by non-Prime subscribers.

Amazon Prime includes an expanding range of benefits, anchored by free two-day shipping. It costs $99 per year. If the above subscriber figures are accurate it would mean that the company is generating nearly $4 billion in annual revenue off Prime customers in membership fees alone.

Prime Day is reminiscent of and perhaps inspired by the Alibaba-sponsored “Singles Day” in China, which is the largest single day online shopping event in the world.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

In the age of RankBrain, these foundational SEO issues still matter

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway. Some SEO tasks are critical and cannot be ignored; others just aren’t worth your time.Prioritizing an SEO task list is crucial. Focus your resources on SEO work that is actually going to improve rankings, increase clicks and drive revenue. Most companies should focus on engagement SEO work, but technical tasks can’t be ignored completely — especially if you have major problems.[Read the full article on Search Engine Land.]

via Marketing Land