Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According to a BuzzFeed report, Facebook is building shops within Facebook Pages — something still in a test phase.
The Facebook Pages will feature micro e-commerce experiences with the entire shopping experience occurring within Facebook itself. According to the reports the shops will appear directly underneath the “about” section as shown in the mocked-up example above.
Last year Facebook debuted the buy button; a beefier commerce experience is a natural extension of this functionality. Other reports have shown that the traffic coming from Facebook is the most apt to make purchases than any other social site, further cementing the possibility of this test.
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page” – Facebook product marketing manager, Emma Rodgers
Commerce on Facebook could be a very powerful addition, both for the company and its advertisers. Having the ability to harness Facebook’s fantastic ad targeting features to driving qualified users to a contained shopping environment would be huge for retailers. Additionally, Facebook would put themselves in a position to take a percentage of product sales if they ever wanted to (they don’t currently take a cut, nor is this been rumored).
For the full report, see BuzzFeed.
via Marketing Land