Skip to main content
Instapage

Gigya Survey: 88% Of U.S. Consumers Say They Have Used Social Logins

gigya-logo-1920

What them worry?

Despite ongoing concerns about companies’ use of their online data, U.S. consumers are increasingly using social media credentials to sign into websites and apps, according to a report released today by Gigya.

Gigya found that 88% of 2,000 consumers surveyed by OnePoll in April said they have used social logins to connect with sites and apps. That’s 11 percentage points more than the results from a similar Gigya survey last year and a 35 percentage-point increase from the 53% of people who said the were social login users in 2012.

Gigya, a Mountain View-based digital consumer management firm, is one of the leading providers of the social sign-in plugins in question, so it’s not a disinterested observer. Even so, the trends over time provide an interesting benchmark of consumer attitudes about sharing social data.

And convenience continues to be the primary driver of adoption. Fifty-six percent of those surveyed said they used social authentication to avoid having to fill out online registration forms; 43% said they did it so they wouldn’t have to remember another user name and password. The next highest result — at 25% — was: “I like being able to use the same identity on all of my devices and websites to get a more personalized experience.”

Such considerations apparently continue to outweigh concerns about online privacy. The Gigya survey also found that 96% of respondents are either somewhat concerned (46%) or very concerned (50%) about data privacy and how companies use customer data. In the United Kingdom, where Gigya commissioned an identical survey, 33% were very concerned and 58% were somewhat concerned. Self-reported use of social sign-ins in the U.K. was also less than in the U.S., with 66% of the 2,000 people there saying they use social sign-ons.

The survey also looked into the conditions under which consumers are willing to share their data via social sign-on systems, finding that more than half of U.S. respondents were more apt to share if companies are clear about how the information will be used and that the companies make assurance that they won’t share the data with third-parties.

gigya-2015-plugin-chart

The upshot, according to Gigya?

“Although data privacy concerns are seemingly at an all-time high, it’s evident that consumers are prepared to share their personal information with businesses if presented with a clear value exchange and a high level of transparency,” Gigya CEO Patrick Salyer said in a release. “In addition, as consumers continue to embrace advanced authentication methods, brands must equip themselves to handle an increasing volume and variety of rich identity data in order provide truly relevant 1:1 experiences.”

What’s Next?

Gigya’s report — The 2015 State of Consumer Privacy & Personalization — also looked into consumer attitudes regarding new methods of authentication — “Identity 3.0″ — and found that consumers appear to be receptive to innovation. In the U.S. survey, 59% of the people said they were somewhat likely or very likely to log-in to a site or app with a PayPal or Amazon ID if they could pay using that same ID.

People would be similarly receptive if Apple were to make Apple ID a third-party login provider — 57% said they would be likely to use Apple ID to log in to sites and 50% said they would be likely to pay on sites if they had the option.

Perhaps providing more evidence that people really hate passwords, even biometric authentication — thumbprints or face/eye scans — was relatively popular in the survey with 41% of people saying they would be comfortable signing into sites or apps that way. Only 26% said they would be uncomfortable doing that while 33% were undecided.

Download the full report (free with email registration).

Gigya_Infographic_2015PrivacyPersonalization copy_1



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…